Adidas
Building a temporary space with permanent impact.
The Running Event stands as the industry's definitive gathering—where retailers, brands, and running culture converge to shape the future of the sport. For adidas in 2024, this represented more than a tradeshow appearance; it was an opportunity to redefine their presence in the running community and preview their FW25 collection to key wholesale and retail partners. Our challenge : design a tradeshow booth with a new brand look and feel, utilizing some existing parts while mapping out a content strategy to create a compelling brand experience for the event. Authentic brand experiences can't be easily templated or rushed. Our ongoing partnership with adidas is an example of the tactical advantage of brand-driven environment design—with a deep understanding of the brand's heritage, the requirements of custom fabrication and choreography of activities during the event, we used available resources efficiently to create a space that facilitated genuine connections between the adidas team and industry partners while showcasing products that embody the brand's innovation legacy.
Concept & Narrative
Visual Language
Branded Spaces
Event & Exhibit
Content & Wayfinding
Build Coordination
Our design philosophy centered on intelligent adaptability—creating a visual identity robust enough to maintain brand integrity regardless of which products ultimately populated the displays. Drawing inspiration from Austin's warm, energetic character and acknowledging the increasingly diverse, female-forward audience of running, we developed a material palette that could flex without losing its core identity.
Our design philosophy centered on intelligent adaptability—creating a visual identity robust enough to maintain brand integrity regardless of which products ultimately populated the displays. Drawing inspiration from Austin's warm, energetic character and acknowledging the increasingly diverse, female-forward audience of running, we developed a material palette that could flex without losing its core identity.
Our design philosophy centered on intelligent adaptability—creating a visual identity robust enough to maintain brand integrity regardless of which products ultimately populated the displays. Drawing inspiration from Austin's warm, energetic character and acknowledging the increasingly diverse, female-forward audience of running, we developed a material palette that could flex without losing its core identity.
Our design philosophy centered on intelligent adaptability—creating a visual identity robust enough to maintain brand integrity regardless of which products ultimately populated the displays. Drawing inspiration from Austin's warm, energetic character and acknowledging the increasingly diverse, female-forward audience of running, we developed a material palette that could flex without losing its core identity.
Our design philosophy centered on intelligent adaptability—creating a visual identity robust enough to maintain brand integrity regardless of which products ultimately populated the displays. Drawing inspiration from Austin's warm, energetic character and acknowledging the increasingly diverse, female-forward audience of running, we developed a material palette that could flex without losing its core identity.
Our design philosophy centered on intelligent adaptability—creating a visual identity robust enough to maintain brand integrity regardless of which products ultimately populated the displays. Drawing inspiration from Austin's warm, energetic character and acknowledging the increasingly diverse, female-forward audience of running, we developed a material palette that could flex without losing its core identity.
Our design philosophy centered on intelligent adaptability—creating a visual identity robust enough to maintain brand integrity regardless of which products ultimately populated the displays. Drawing inspiration from Austin's warm, energetic character and acknowledging the increasingly diverse, female-forward audience of running, we developed a material palette that could flex without losing its core identity.
Our design philosophy centered on intelligent adaptability—creating a visual identity robust enough to maintain brand integrity regardless of which products ultimately populated the displays. Drawing inspiration from Austin's warm, energetic character and acknowledging the increasingly diverse, female-forward audience of running, we developed a material palette that could flex without losing its core identity.
Our design philosophy centered on intelligent adaptability—creating a visual identity robust enough to maintain brand integrity regardless of which products ultimately populated the displays. Drawing inspiration from Austin's warm, energetic character and acknowledging the increasingly diverse, female-forward audience of running, we developed a material palette that could flex without losing its core identity.
Our design philosophy centered on intelligent adaptability—creating a visual identity robust enough to maintain brand integrity regardless of which products ultimately populated the displays. Drawing inspiration from Austin's warm, energetic character and acknowledging the increasingly diverse, female-forward audience of running, we developed a material palette that could flex without losing its core identity.
Our design philosophy centered on intelligent adaptability—creating a visual identity robust enough to maintain brand integrity regardless of which products ultimately populated the displays. Drawing inspiration from Austin's warm, energetic character and acknowledging the increasingly diverse, female-forward audience of running, we developed a material palette that could flex without losing its core identity.
Our design philosophy centered on intelligent adaptability—creating a visual identity robust enough to maintain brand integrity regardless of which products ultimately populated the displays. Drawing inspiration from Austin's warm, energetic character and acknowledging the increasingly diverse, female-forward audience of running, we developed a material palette that could flex without losing its core identity.
Our design philosophy centered on intelligent adaptability—creating a visual identity robust enough to maintain brand integrity regardless of which products ultimately populated the displays. Drawing inspiration from Austin's warm, energetic character and acknowledging the increasingly diverse, female-forward audience of running, we developed a material palette that could flex without losing its core identity.
The layout choreographs visitor flow in a natural progression from open public spaces for initial product discovery, then into the central reception hub that serves as the heart of the booth. Finally, qualified prospects are invited into private meeting rooms for focused conversations.
The layout choreographs visitor flow in a natural progression from open public spaces for initial product discovery, then into the central reception hub that serves as the heart of the booth. Finally, qualified prospects are invited into private meeting rooms for focused conversations.
The layout choreographs visitor flow in a natural progression from open public spaces for initial product discovery, then into the central reception hub that serves as the heart of the booth. Finally, qualified prospects are invited into private meeting rooms for focused conversations.
The layout choreographs visitor flow in a natural progression from open public spaces for initial product discovery, then into the central reception hub that serves as the heart of the booth. Finally, qualified prospects are invited into private meeting rooms for focused conversations.
The layout choreographs visitor flow in a natural progression from open public spaces for initial product discovery, then into the central reception hub that serves as the heart of the booth. Finally, qualified prospects are invited into private meeting rooms for focused conversations.
The layout choreographs visitor flow in a natural progression from open public spaces for initial product discovery, then into the central reception hub that serves as the heart of the booth. Finally, qualified prospects are invited into private meeting rooms for focused conversations.
The layout choreographs visitor flow in a natural progression from open public spaces for initial product discovery, then into the central reception hub that serves as the heart of the booth. Finally, qualified prospects are invited into private meeting rooms for focused conversations.
The layout choreographs visitor flow in a natural progression from open public spaces for initial product discovery, then into the central reception hub that serves as the heart of the booth. Finally, qualified prospects are invited into private meeting rooms for focused conversations.
The layout choreographs visitor flow in a natural progression from open public spaces for initial product discovery, then into the central reception hub that serves as the heart of the booth. Finally, qualified prospects are invited into private meeting rooms for focused conversations.
The layout choreographs visitor flow in a natural progression from open public spaces for initial product discovery, then into the central reception hub that serves as the heart of the booth. Finally, qualified prospects are invited into private meeting rooms for focused conversations.
The layout choreographs visitor flow in a natural progression from open public spaces for initial product discovery, then into the central reception hub that serves as the heart of the booth. Finally, qualified prospects are invited into private meeting rooms for focused conversations.
The layout choreographs visitor flow in a natural progression from open public spaces for initial product discovery, then into the central reception hub that serves as the heart of the booth. Finally, qualified prospects are invited into private meeting rooms for focused conversations.
The layout choreographs visitor flow in a natural progression from open public spaces for initial product discovery, then into the central reception hub that serves as the heart of the booth. Finally, qualified prospects are invited into private meeting rooms for focused conversations.
The layout choreographs visitor flow in a natural progression from open public spaces for initial product discovery, then into the central reception hub that serves as the heart of the booth. Finally, qualified prospects are invited into private meeting rooms for focused conversations.
The showstopper moment was a unique use of gradient printed mesh fabric to allow visibility into the booth, while delivering a wash of vibrant color behind the footwear.
The showstopper moment was a unique use of gradient printed mesh fabric to allow visibility into the booth, while delivering a wash of vibrant color behind the footwear.
The showstopper moment was a unique use of gradient printed mesh fabric to allow visibility into the booth, while delivering a wash of vibrant color behind the footwear.
The showstopper moment was a unique use of gradient printed mesh fabric to allow visibility into the booth, while delivering a wash of vibrant color behind the footwear.
The showstopper moment was a unique use of gradient printed mesh fabric to allow visibility into the booth, while delivering a wash of vibrant color behind the footwear.
The showstopper moment was a unique use of gradient printed mesh fabric to allow visibility into the booth, while delivering a wash of vibrant color behind the footwear.
The showstopper moment was a unique use of gradient printed mesh fabric to allow visibility into the booth, while delivering a wash of vibrant color behind the footwear.
The showstopper moment was a unique use of gradient printed mesh fabric to allow visibility into the booth, while delivering a wash of vibrant color behind the footwear.
The showstopper moment was a unique use of gradient printed mesh fabric to allow visibility into the booth, while delivering a wash of vibrant color behind the footwear.
The showstopper moment was a unique use of gradient printed mesh fabric to allow visibility into the booth, while delivering a wash of vibrant color behind the footwear.
The showstopper moment was a unique use of gradient printed mesh fabric to allow visibility into the booth, while delivering a wash of vibrant color behind the footwear.
The showstopper moment was a unique use of gradient printed mesh fabric to allow visibility into the booth, while delivering a wash of vibrant color behind the footwear.
The showstopper moment was a unique use of gradient printed mesh fabric to allow visibility into the booth, while delivering a wash of vibrant color behind the footwear.
The showstopper moment was a unique use of gradient printed mesh fabric to allow visibility into the booth, while delivering a wash of vibrant color behind the footwear.
We designed a comprehensive system of displays: hero pedestals, flexible shelving for showcasing multiple colorways, vertical stacks for franchise categories, hangbars for apparel collections from Race Day to Everyday, and custom displays to highlight products signed by champion athletes.
We designed a comprehensive system of displays: hero pedestals, flexible shelving for showcasing multiple colorways, vertical stacks for franchise categories, hangbars for apparel collections from Race Day to Everyday, and custom displays to highlight products signed by champion athletes.
We designed a comprehensive system of displays: hero pedestals, flexible shelving for showcasing multiple colorways, vertical stacks for franchise categories, hangbars for apparel collections from Race Day to Everyday, and custom displays to highlight products signed by champion athletes.
We designed a comprehensive system of displays: hero pedestals, flexible shelving for showcasing multiple colorways, vertical stacks for franchise categories, hangbars for apparel collections from Race Day to Everyday, and custom displays to highlight products signed by champion athletes.
We designed a comprehensive system of displays: hero pedestals, flexible shelving for showcasing multiple colorways, vertical stacks for franchise categories, hangbars for apparel collections from Race Day to Everyday, and custom displays to highlight products signed by champion athletes.
We designed a comprehensive system of displays: hero pedestals, flexible shelving for showcasing multiple colorways, vertical stacks for franchise categories, hangbars for apparel collections from Race Day to Everyday, and custom displays to highlight products signed by champion athletes.
We designed a comprehensive system of displays: hero pedestals, flexible shelving for showcasing multiple colorways, vertical stacks for franchise categories, hangbars for apparel collections from Race Day to Everyday, and custom displays to highlight products signed by champion athletes.
We designed a comprehensive system of displays: hero pedestals, flexible shelving for showcasing multiple colorways, vertical stacks for franchise categories, hangbars for apparel collections from Race Day to Everyday, and custom displays to highlight products signed by champion athletes.
We designed a comprehensive system of displays: hero pedestals, flexible shelving for showcasing multiple colorways, vertical stacks for franchise categories, hangbars for apparel collections from Race Day to Everyday, and custom displays to highlight products signed by champion athletes.
We designed a comprehensive system of displays: hero pedestals, flexible shelving for showcasing multiple colorways, vertical stacks for franchise categories, hangbars for apparel collections from Race Day to Everyday, and custom displays to highlight products signed by champion athletes.
We designed a comprehensive system of displays: hero pedestals, flexible shelving for showcasing multiple colorways, vertical stacks for franchise categories, hangbars for apparel collections from Race Day to Everyday, and custom displays to highlight products signed by champion athletes.
We designed a comprehensive system of displays: hero pedestals, flexible shelving for showcasing multiple colorways, vertical stacks for franchise categories, hangbars for apparel collections from Race Day to Everyday, and custom displays to highlight products signed by champion athletes.
We designed a comprehensive system of displays: hero pedestals, flexible shelving for showcasing multiple colorways, vertical stacks for franchise categories, hangbars for apparel collections from Race Day to Everyday, and custom displays to highlight products signed by champion athletes.
We designed a comprehensive system of displays: hero pedestals, flexible shelving for showcasing multiple colorways, vertical stacks for franchise categories, hangbars for apparel collections from Race Day to Everyday, and custom displays to highlight products signed by champion athletes.
With 4,872 verified TRE attendees in 2024—up 20% from 2023—the adidas booth design demonstrates how purposeful design strategy can support broader business objectives. This custom environment facilitated both product discovery and deeper strategic conversations, positioning adidas to transform every customer interaction into an opportunity for lasting partnership.
With 4,872 verified TRE attendees in 2024—up 20% from 2023—the adidas booth design demonstrates how purposeful design strategy can support broader business objectives. This custom environment facilitated both product discovery and deeper strategic conversations, positioning adidas to transform every customer interaction into an opportunity for lasting partnership.
With 4,872 verified TRE attendees in 2024—up 20% from 2023—the adidas booth design demonstrates how purposeful design strategy can support broader business objectives. This custom environment facilitated both product discovery and deeper strategic conversations, positioning adidas to transform every customer interaction into an opportunity for lasting partnership.
With 4,872 verified TRE attendees in 2024—up 20% from 2023—the adidas booth design demonstrates how purposeful design strategy can support broader business objectives. This custom environment facilitated both product discovery and deeper strategic conversations, positioning adidas to transform every customer interaction into an opportunity for lasting partnership.
With 4,872 verified TRE attendees in 2024—up 20% from 2023—the adidas booth design demonstrates how purposeful design strategy can support broader business objectives. This custom environment facilitated both product discovery and deeper strategic conversations, positioning adidas to transform every customer interaction into an opportunity for lasting partnership.
With 4,872 verified TRE attendees in 2024—up 20% from 2023—the adidas booth design demonstrates how purposeful design strategy can support broader business objectives. This custom environment facilitated both product discovery and deeper strategic conversations, positioning adidas to transform every customer interaction into an opportunity for lasting partnership.
With 4,872 verified TRE attendees in 2024—up 20% from 2023—the adidas booth design demonstrates how purposeful design strategy can support broader business objectives. This custom environment facilitated both product discovery and deeper strategic conversations, positioning adidas to transform every customer interaction into an opportunity for lasting partnership.
With 4,872 verified TRE attendees in 2024—up 20% from 2023—the adidas booth design demonstrates how purposeful design strategy can support broader business objectives. This custom environment facilitated both product discovery and deeper strategic conversations, positioning adidas to transform every customer interaction into an opportunity for lasting partnership.
With 4,872 verified TRE attendees in 2024—up 20% from 2023—the adidas booth design demonstrates how purposeful design strategy can support broader business objectives. This custom environment facilitated both product discovery and deeper strategic conversations, positioning adidas to transform every customer interaction into an opportunity for lasting partnership.
With 4,872 verified TRE attendees in 2024—up 20% from 2023—the adidas booth design demonstrates how purposeful design strategy can support broader business objectives. This custom environment facilitated both product discovery and deeper strategic conversations, positioning adidas to transform every customer interaction into an opportunity for lasting partnership.
With 4,872 verified TRE attendees in 2024—up 20% from 2023—the adidas booth design demonstrates how purposeful design strategy can support broader business objectives. This custom environment facilitated both product discovery and deeper strategic conversations, positioning adidas to transform every customer interaction into an opportunity for lasting partnership.
With 4,872 verified TRE attendees in 2024—up 20% from 2023—the adidas booth design demonstrates how purposeful design strategy can support broader business objectives. This custom environment facilitated both product discovery and deeper strategic conversations, positioning adidas to transform every customer interaction into an opportunity for lasting partnership.
With 4,872 verified TRE attendees in 2024—up 20% from 2023—the adidas booth design demonstrates how purposeful design strategy can support broader business objectives. This custom environment facilitated both product discovery and deeper strategic conversations, positioning adidas to transform every customer interaction into an opportunity for lasting partnership.
With 4,872 verified TRE attendees in 2024—up 20% from 2023—the adidas booth design demonstrates how purposeful design strategy can support broader business objectives. This custom environment facilitated both product discovery and deeper strategic conversations, positioning adidas to transform every customer interaction into an opportunity for lasting partnership.
