Adidas
A legendary moment in retails for fans of the Club World Cup.
FIFA Club World Cup 2025™ is where neighborhood heroes become global icons, where decades of club heritage meet on the global stage. We partnered with adidas to create retail experiences, a campaign toolkit, and jersey presentations that honored the sport in this cultural moment and its deeply personal meaning to fans everywhere. Our challenge was clear: how do you design an agile retail system for a live event, when the outcome of which teams are moving forward isn’t yet known? The answer came from approaching every touchpoint—from graphic patterns to elevated retail expressions and moving content—with the same reverence fans bring to the sport itself, grounded in the passion that unites all fans of the beautiful game.
Retail Strategy
Retail Systems
Visual Language
Signature Assets
Systems & Toolkits
A cohesive graphic toolkit transformed individual club identities into a unified visual language that could scale across any surface or format. This system of unified motifs and colors allows stores to celebrate each club's heritage and create displays according to product assortment—easily updating the story based on which teams are playing on any given day.
A cohesive graphic toolkit transformed individual club identities into a unified visual language that could scale across any surface or format. This system of unified motifs and colors allows stores to celebrate each club's heritage and create displays according to product assortment—easily updating the story based on which teams are playing on any given day.
A cohesive graphic toolkit transformed individual club identities into a unified visual language that could scale across any surface or format. This system of unified motifs and colors allows stores to celebrate each club's heritage and create displays according to product assortment—easily updating the story based on which teams are playing on any given day.
A cohesive graphic toolkit transformed individual club identities into a unified visual language that could scale across any surface or format. This system of unified motifs and colors allows stores to celebrate each club's heritage and create displays according to product assortment—easily updating the story based on which teams are playing on any given day.
A cohesive graphic toolkit transformed individual club identities into a unified visual language that could scale across any surface or format. This system of unified motifs and colors allows stores to celebrate each club's heritage and create displays according to product assortment—easily updating the story based on which teams are playing on any given day.
A cohesive graphic toolkit transformed individual club identities into a unified visual language that could scale across any surface or format. This system of unified motifs and colors allows stores to celebrate each club's heritage and create displays according to product assortment—easily updating the story based on which teams are playing on any given day.
A cohesive graphic toolkit transformed individual club identities into a unified visual language that could scale across any surface or format. This system of unified motifs and colors allows stores to celebrate each club's heritage and create displays according to product assortment—easily updating the story based on which teams are playing on any given day.
A cohesive graphic toolkit transformed individual club identities into a unified visual language that could scale across any surface or format. This system of unified motifs and colors allows stores to celebrate each club's heritage and create displays according to product assortment—easily updating the story based on which teams are playing on any given day.
A cohesive graphic toolkit transformed individual club identities into a unified visual language that could scale across any surface or format. This system of unified motifs and colors allows stores to celebrate each club's heritage and create displays according to product assortment—easily updating the story based on which teams are playing on any given day.
A cohesive graphic toolkit transformed individual club identities into a unified visual language that could scale across any surface or format. This system of unified motifs and colors allows stores to celebrate each club's heritage and create displays according to product assortment—easily updating the story based on which teams are playing on any given day.
A cohesive graphic toolkit transformed individual club identities into a unified visual language that could scale across any surface or format. This system of unified motifs and colors allows stores to celebrate each club's heritage and create displays according to product assortment—easily updating the story based on which teams are playing on any given day.
A cohesive graphic toolkit transformed individual club identities into a unified visual language that could scale across any surface or format. This system of unified motifs and colors allows stores to celebrate each club's heritage and create displays according to product assortment—easily updating the story based on which teams are playing on any given day.
A cohesive graphic toolkit transformed individual club identities into a unified visual language that could scale across any surface or format. This system of unified motifs and colors allows stores to celebrate each club's heritage and create displays according to product assortment—easily updating the story based on which teams are playing on any given day.
Taking inspiration from the Club World Cup trophy, the center display at the 5th Ave flagship is embellished with championship-worthy gold.
Taking inspiration from the Club World Cup trophy, the center display at the 5th Ave flagship is embellished with championship-worthy gold.
Taking inspiration from the Club World Cup trophy, the center display at the 5th Ave flagship is embellished with championship-worthy gold.
Taking inspiration from the Club World Cup trophy, the center display at the 5th Ave flagship is embellished with championship-worthy gold.
Taking inspiration from the Club World Cup trophy, the center display at the 5th Ave flagship is embellished with championship-worthy gold.
Taking inspiration from the Club World Cup trophy, the center display at the 5th Ave flagship is embellished with championship-worthy gold.
Taking inspiration from the Club World Cup trophy, the center display at the 5th Ave flagship is embellished with championship-worthy gold.
Taking inspiration from the Club World Cup trophy, the center display at the 5th Ave flagship is embellished with championship-worthy gold.
Taking inspiration from the Club World Cup trophy, the center display at the 5th Ave flagship is embellished with championship-worthy gold.
Taking inspiration from the Club World Cup trophy, the center display at the 5th Ave flagship is embellished with championship-worthy gold.
Taking inspiration from the Club World Cup trophy, the center display at the 5th Ave flagship is embellished with championship-worthy gold.
Taking inspiration from the Club World Cup trophy, the center display at the 5th Ave flagship is embellished with championship-worthy gold.
Taking inspiration from the Club World Cup trophy, the center display at the 5th Ave flagship is embellished with championship-worthy gold.
Taking inspiration from the Club World Cup trophy, the center display at the 5th Ave flagship is embellished with championship-worthy gold.
Additional storytelling moments included placards with club heritage and team mottos to sit atop any surface and a fixture to showcase ideas for while-you-wait product customization.
Additional storytelling moments included placards with club heritage and team mottos to sit atop any surface and a fixture to showcase ideas for while-you-wait product customization.
Additional storytelling moments included placards with club heritage and team mottos to sit atop any surface and a fixture to showcase ideas for while-you-wait product customization.
Additional storytelling moments included placards with club heritage and team mottos to sit atop any surface and a fixture to showcase ideas for while-you-wait product customization.
Additional storytelling moments included placards with club heritage and team mottos to sit atop any surface and a fixture to showcase ideas for while-you-wait product customization.
Additional storytelling moments included placards with club heritage and team mottos to sit atop any surface and a fixture to showcase ideas for while-you-wait product customization.
Additional storytelling moments included placards with club heritage and team mottos to sit atop any surface and a fixture to showcase ideas for while-you-wait product customization.
Additional storytelling moments included placards with club heritage and team mottos to sit atop any surface and a fixture to showcase ideas for while-you-wait product customization.
Additional storytelling moments included placards with club heritage and team mottos to sit atop any surface and a fixture to showcase ideas for while-you-wait product customization.
Additional storytelling moments included placards with club heritage and team mottos to sit atop any surface and a fixture to showcase ideas for while-you-wait product customization.
Additional storytelling moments included placards with club heritage and team mottos to sit atop any surface and a fixture to showcase ideas for while-you-wait product customization.
Additional storytelling moments included placards with club heritage and team mottos to sit atop any surface and a fixture to showcase ideas for while-you-wait product customization.
Additional storytelling moments included placards with club heritage and team mottos to sit atop any surface and a fixture to showcase ideas for while-you-wait product customization.
Additional storytelling moments included placards with club heritage and team mottos to sit atop any surface and a fixture to showcase ideas for while-you-wait product customization.
We delivered a comprehensive toolkit designed to empower retail teams to respond to the tournament in real time: motion graphics, static visuals, and modular fixture designs that could flex with each match outcome. As the tournament progressed, each store can quickly refresh displays and update product assortments—staying relevant to the clubs and fans driving the story forward.
We delivered a comprehensive toolkit designed to empower retail teams to respond to the tournament in real time: motion graphics, static visuals, and modular fixture designs that could flex with each match outcome. As the tournament progressed, each store can quickly refresh displays and update product assortments—staying relevant to the clubs and fans driving the story forward.
We delivered a comprehensive toolkit designed to empower retail teams to respond to the tournament in real time: motion graphics, static visuals, and modular fixture designs that could flex with each match outcome. As the tournament progressed, each store can quickly refresh displays and update product assortments—staying relevant to the clubs and fans driving the story forward.
We delivered a comprehensive toolkit designed to empower retail teams to respond to the tournament in real time: motion graphics, static visuals, and modular fixture designs that could flex with each match outcome. As the tournament progressed, each store can quickly refresh displays and update product assortments—staying relevant to the clubs and fans driving the story forward.
We delivered a comprehensive toolkit designed to empower retail teams to respond to the tournament in real time: motion graphics, static visuals, and modular fixture designs that could flex with each match outcome. As the tournament progressed, each store can quickly refresh displays and update product assortments—staying relevant to the clubs and fans driving the story forward.
We delivered a comprehensive toolkit designed to empower retail teams to respond to the tournament in real time: motion graphics, static visuals, and modular fixture designs that could flex with each match outcome. As the tournament progressed, each store can quickly refresh displays and update product assortments—staying relevant to the clubs and fans driving the story forward.
We delivered a comprehensive toolkit designed to empower retail teams to respond to the tournament in real time: motion graphics, static visuals, and modular fixture designs that could flex with each match outcome. As the tournament progressed, each store can quickly refresh displays and update product assortments—staying relevant to the clubs and fans driving the story forward.
We delivered a comprehensive toolkit designed to empower retail teams to respond to the tournament in real time: motion graphics, static visuals, and modular fixture designs that could flex with each match outcome. As the tournament progressed, each store can quickly refresh displays and update product assortments—staying relevant to the clubs and fans driving the story forward.
We delivered a comprehensive toolkit designed to empower retail teams to respond to the tournament in real time: motion graphics, static visuals, and modular fixture designs that could flex with each match outcome. As the tournament progressed, each store can quickly refresh displays and update product assortments—staying relevant to the clubs and fans driving the story forward.
We delivered a comprehensive toolkit designed to empower retail teams to respond to the tournament in real time: motion graphics, static visuals, and modular fixture designs that could flex with each match outcome. As the tournament progressed, each store can quickly refresh displays and update product assortments—staying relevant to the clubs and fans driving the story forward.
We delivered a comprehensive toolkit designed to empower retail teams to respond to the tournament in real time: motion graphics, static visuals, and modular fixture designs that could flex with each match outcome. As the tournament progressed, each store can quickly refresh displays and update product assortments—staying relevant to the clubs and fans driving the story forward.
We delivered a comprehensive toolkit designed to empower retail teams to respond to the tournament in real time: motion graphics, static visuals, and modular fixture designs that could flex with each match outcome. As the tournament progressed, each store can quickly refresh displays and update product assortments—staying relevant to the clubs and fans driving the story forward.
We delivered a comprehensive toolkit designed to empower retail teams to respond to the tournament in real time: motion graphics, static visuals, and modular fixture designs that could flex with each match outcome. As the tournament progressed, each store can quickly refresh displays and update product assortments—staying relevant to the clubs and fans driving the story forward.
We delivered a comprehensive toolkit designed to empower retail teams to respond to the tournament in real time: motion graphics, static visuals, and modular fixture designs that could flex with each match outcome. As the tournament progressed, each store can quickly refresh displays and update product assortments—staying relevant to the clubs and fans driving the story forward.
