Under Armour
Unstoppable evolving from field to fit.
Under Armour’s expansion into sportstyle was lead with a premium product franchise built from the same innovation as their performance lines—requiring an evolution of their retail and visual brand fundamentals to translate this athletic DNA into fashion-forward expressions. The Unstoppable franchise represents a strategic expansion for the brand, bridging the gap between on-field performance and off-field style for athletes who live their sport beyond the game. Working in partnership with Under Armour’s brand team, we crafted a comprehensive retail ecosystem that honors the brand's competitive heritage while embracing its fashion-forward evolution. The environment balances athletic legacy with sophisticated design through a curated materiality of brushed metals, technical meshes, and architectural glass. Display moments create a dialogue between raw athletic energy and elevated style, showcasing how performance innovation evolves into contemporary fashion without losing its competitive edge.
Campaign Concept
Campaign Systems & Toolkits
Retail Strategy
Branded Spaces
Systems & Toolkits
Retail Systems
Using the modular fixtures developed for previous retail programs, we developed the Unstoppable look and feel as an extension of the larger UA retail system. Graphics, video content, and physical product displays all unite to create immersive brand moments with consistency across brand touchpoints.
Using the modular fixtures developed for previous retail programs, we developed the Unstoppable look and feel as an extension of the larger UA retail system. Graphics, video content, and physical product displays all unite to create immersive brand moments with consistency across brand touchpoints.
Using the modular fixtures developed for previous retail programs, we developed the Unstoppable look and feel as an extension of the larger UA retail system. Graphics, video content, and physical product displays all unite to create immersive brand moments with consistency across brand touchpoints.
Using the modular fixtures developed for previous retail programs, we developed the Unstoppable look and feel as an extension of the larger UA retail system. Graphics, video content, and physical product displays all unite to create immersive brand moments with consistency across brand touchpoints.
Using the modular fixtures developed for previous retail programs, we developed the Unstoppable look and feel as an extension of the larger UA retail system. Graphics, video content, and physical product displays all unite to create immersive brand moments with consistency across brand touchpoints.
Using the modular fixtures developed for previous retail programs, we developed the Unstoppable look and feel as an extension of the larger UA retail system. Graphics, video content, and physical product displays all unite to create immersive brand moments with consistency across brand touchpoints.
Using the modular fixtures developed for previous retail programs, we developed the Unstoppable look and feel as an extension of the larger UA retail system. Graphics, video content, and physical product displays all unite to create immersive brand moments with consistency across brand touchpoints.
Using the modular fixtures developed for previous retail programs, we developed the Unstoppable look and feel as an extension of the larger UA retail system. Graphics, video content, and physical product displays all unite to create immersive brand moments with consistency across brand touchpoints.
Using the modular fixtures developed for previous retail programs, we developed the Unstoppable look and feel as an extension of the larger UA retail system. Graphics, video content, and physical product displays all unite to create immersive brand moments with consistency across brand touchpoints.
Using the modular fixtures developed for previous retail programs, we developed the Unstoppable look and feel as an extension of the larger UA retail system. Graphics, video content, and physical product displays all unite to create immersive brand moments with consistency across brand touchpoints.
Using the modular fixtures developed for previous retail programs, we developed the Unstoppable look and feel as an extension of the larger UA retail system. Graphics, video content, and physical product displays all unite to create immersive brand moments with consistency across brand touchpoints.
Using the modular fixtures developed for previous retail programs, we developed the Unstoppable look and feel as an extension of the larger UA retail system. Graphics, video content, and physical product displays all unite to create immersive brand moments with consistency across brand touchpoints.
Using the modular fixtures developed for previous retail programs, we developed the Unstoppable look and feel as an extension of the larger UA retail system. Graphics, video content, and physical product displays all unite to create immersive brand moments with consistency across brand touchpoints.
