Under Armour
Transforming stores into stories.
As UA looked to build a deeper connection with female athletes, it tapped Cinco to help introduce a new visual language and digitally enabled retail system to celebrate Women’s World Cup. Our charge was to spearhead a global rollout that would draw on UA’s heritage to inform its next chapter. Cinco developed an immersive brand experience spanning visual language, motion design, and custom retail fixtures designed to scale and adapt across diverse store formats. The modular fixture system combined product display with digital screens, creating dynamic storytelling opportunities. The motion design package delivered impactful typography and content, while premium displays effectively showcased sportswear alongside performance products. Our design package delivered everything needed for global execution, complete with detailed documentation and implementation guidelines to bring the story to life.
Retail Strategy
Retail Systems
Visual Language
Content Creation
Signature Assets
Systems & Toolkits
The brand’s global strategy was to showcasing the two sides of an athlete’s journey. Behind each victory lies the real story: it takes hard work to transform raw talent into championship material.
The brand’s global strategy was to showcasing the two sides of an athlete’s journey. Behind each victory lies the real story: it takes hard work to transform raw talent into championship material.
The brand’s global strategy was to showcasing the two sides of an athlete’s journey. Behind each victory lies the real story: it takes hard work to transform raw talent into championship material.
The brand’s global strategy was to showcasing the two sides of an athlete’s journey. Behind each victory lies the real story: it takes hard work to transform raw talent into championship material.
The brand’s global strategy was to showcasing the two sides of an athlete’s journey. Behind each victory lies the real story: it takes hard work to transform raw talent into championship material.
The brand’s global strategy was to showcasing the two sides of an athlete’s journey. Behind each victory lies the real story: it takes hard work to transform raw talent into championship material.
The brand’s global strategy was to showcasing the two sides of an athlete’s journey. Behind each victory lies the real story: it takes hard work to transform raw talent into championship material.
The brand’s global strategy was to showcasing the two sides of an athlete’s journey. Behind each victory lies the real story: it takes hard work to transform raw talent into championship material.
The brand’s global strategy was to showcasing the two sides of an athlete’s journey. Behind each victory lies the real story: it takes hard work to transform raw talent into championship material.
The brand’s global strategy was to showcasing the two sides of an athlete’s journey. Behind each victory lies the real story: it takes hard work to transform raw talent into championship material.
The brand’s global strategy was to showcasing the two sides of an athlete’s journey. Behind each victory lies the real story: it takes hard work to transform raw talent into championship material.
The brand’s global strategy was to showcasing the two sides of an athlete’s journey. Behind each victory lies the real story: it takes hard work to transform raw talent into championship material.
The brand’s global strategy was to showcasing the two sides of an athlete’s journey. Behind each victory lies the real story: it takes hard work to transform raw talent into championship material.
The brand’s global strategy was to showcasing the two sides of an athlete’s journey. Behind each victory lies the real story: it takes hard work to transform raw talent into championship material.
Contrast between polished surfaces and raw materials in the custom retail fixtures echoes the duality of the win and the work. These materials represent the foundation of discipline and determination that leads to achievement, assembling unique displays that incorporate modular elements like unistrut, truss framework and OSB platforms inspired by shipping pallets.
Contrast between polished surfaces and raw materials in the custom retail fixtures echoes the duality of the win and the work. These materials represent the foundation of discipline and determination that leads to achievement, assembling unique displays that incorporate modular elements like unistrut, truss framework and OSB platforms inspired by shipping pallets.
Contrast between polished surfaces and raw materials in the custom retail fixtures echoes the duality of the win and the work. These materials represent the foundation of discipline and determination that leads to achievement, assembling unique displays that incorporate modular elements like unistrut, truss framework and OSB platforms inspired by shipping pallets.
Contrast between polished surfaces and raw materials in the custom retail fixtures echoes the duality of the win and the work. These materials represent the foundation of discipline and determination that leads to achievement, assembling unique displays that incorporate modular elements like unistrut, truss framework and OSB platforms inspired by shipping pallets.
Contrast between polished surfaces and raw materials in the custom retail fixtures echoes the duality of the win and the work. These materials represent the foundation of discipline and determination that leads to achievement, assembling unique displays that incorporate modular elements like unistrut, truss framework and OSB platforms inspired by shipping pallets.
Contrast between polished surfaces and raw materials in the custom retail fixtures echoes the duality of the win and the work. These materials represent the foundation of discipline and determination that leads to achievement, assembling unique displays that incorporate modular elements like unistrut, truss framework and OSB platforms inspired by shipping pallets.
Contrast between polished surfaces and raw materials in the custom retail fixtures echoes the duality of the win and the work. These materials represent the foundation of discipline and determination that leads to achievement, assembling unique displays that incorporate modular elements like unistrut, truss framework and OSB platforms inspired by shipping pallets.
Contrast between polished surfaces and raw materials in the custom retail fixtures echoes the duality of the win and the work. These materials represent the foundation of discipline and determination that leads to achievement, assembling unique displays that incorporate modular elements like unistrut, truss framework and OSB platforms inspired by shipping pallets.
Contrast between polished surfaces and raw materials in the custom retail fixtures echoes the duality of the win and the work. These materials represent the foundation of discipline and determination that leads to achievement, assembling unique displays that incorporate modular elements like unistrut, truss framework and OSB platforms inspired by shipping pallets.
Contrast between polished surfaces and raw materials in the custom retail fixtures echoes the duality of the win and the work. These materials represent the foundation of discipline and determination that leads to achievement, assembling unique displays that incorporate modular elements like unistrut, truss framework and OSB platforms inspired by shipping pallets.
Contrast between polished surfaces and raw materials in the custom retail fixtures echoes the duality of the win and the work. These materials represent the foundation of discipline and determination that leads to achievement, assembling unique displays that incorporate modular elements like unistrut, truss framework and OSB platforms inspired by shipping pallets.
Contrast between polished surfaces and raw materials in the custom retail fixtures echoes the duality of the win and the work. These materials represent the foundation of discipline and determination that leads to achievement, assembling unique displays that incorporate modular elements like unistrut, truss framework and OSB platforms inspired by shipping pallets.
Contrast between polished surfaces and raw materials in the custom retail fixtures echoes the duality of the win and the work. These materials represent the foundation of discipline and determination that leads to achievement, assembling unique displays that incorporate modular elements like unistrut, truss framework and OSB platforms inspired by shipping pallets.
Contrast between polished surfaces and raw materials in the custom retail fixtures echoes the duality of the win and the work. These materials represent the foundation of discipline and determination that leads to achievement, assembling unique displays that incorporate modular elements like unistrut, truss framework and OSB platforms inspired by shipping pallets.
The sculptural digital displays embody edgy, defiant swagger through asymmetric arrangements featuring sophisticated content choreography. Like windows into different worlds, individual screens showcase unique loops—until a brand takeover sweeps across all displays and unifies the canvas.
The sculptural digital displays embody edgy, defiant swagger through asymmetric arrangements featuring sophisticated content choreography. Like windows into different worlds, individual screens showcase unique loops—until a brand takeover sweeps across all displays and unifies the canvas.
The sculptural digital displays embody edgy, defiant swagger through asymmetric arrangements featuring sophisticated content choreography. Like windows into different worlds, individual screens showcase unique loops—until a brand takeover sweeps across all displays and unifies the canvas.
The sculptural digital displays embody edgy, defiant swagger through asymmetric arrangements featuring sophisticated content choreography. Like windows into different worlds, individual screens showcase unique loops—until a brand takeover sweeps across all displays and unifies the canvas.
The sculptural digital displays embody edgy, defiant swagger through asymmetric arrangements featuring sophisticated content choreography. Like windows into different worlds, individual screens showcase unique loops—until a brand takeover sweeps across all displays and unifies the canvas.
The sculptural digital displays embody edgy, defiant swagger through asymmetric arrangements featuring sophisticated content choreography. Like windows into different worlds, individual screens showcase unique loops—until a brand takeover sweeps across all displays and unifies the canvas.
The sculptural digital displays embody edgy, defiant swagger through asymmetric arrangements featuring sophisticated content choreography. Like windows into different worlds, individual screens showcase unique loops—until a brand takeover sweeps across all displays and unifies the canvas.
The sculptural digital displays embody edgy, defiant swagger through asymmetric arrangements featuring sophisticated content choreography. Like windows into different worlds, individual screens showcase unique loops—until a brand takeover sweeps across all displays and unifies the canvas.
The sculptural digital displays embody edgy, defiant swagger through asymmetric arrangements featuring sophisticated content choreography. Like windows into different worlds, individual screens showcase unique loops—until a brand takeover sweeps across all displays and unifies the canvas.
The sculptural digital displays embody edgy, defiant swagger through asymmetric arrangements featuring sophisticated content choreography. Like windows into different worlds, individual screens showcase unique loops—until a brand takeover sweeps across all displays and unifies the canvas.
The sculptural digital displays embody edgy, defiant swagger through asymmetric arrangements featuring sophisticated content choreography. Like windows into different worlds, individual screens showcase unique loops—until a brand takeover sweeps across all displays and unifies the canvas.
The sculptural digital displays embody edgy, defiant swagger through asymmetric arrangements featuring sophisticated content choreography. Like windows into different worlds, individual screens showcase unique loops—until a brand takeover sweeps across all displays and unifies the canvas.
The sculptural digital displays embody edgy, defiant swagger through asymmetric arrangements featuring sophisticated content choreography. Like windows into different worlds, individual screens showcase unique loops—until a brand takeover sweeps across all displays and unifies the canvas.
The sculptural digital displays embody edgy, defiant swagger through asymmetric arrangements featuring sophisticated content choreography. Like windows into different worlds, individual screens showcase unique loops—until a brand takeover sweeps across all displays and unifies the canvas.
To equip regions to adapt the global toolkit, final delivery included design intent documentation with comprehensive options for store format, product assortment and level of execution, from premier brand flagship destinations to mass market doors.
To equip regions to adapt the global toolkit, final delivery included design intent documentation with comprehensive options for store format, product assortment and level of execution, from premier brand flagship destinations to mass market doors.
To equip regions to adapt the global toolkit, final delivery included design intent documentation with comprehensive options for store format, product assortment and level of execution, from premier brand flagship destinations to mass market doors.
To equip regions to adapt the global toolkit, final delivery included design intent documentation with comprehensive options for store format, product assortment and level of execution, from premier brand flagship destinations to mass market doors.
To equip regions to adapt the global toolkit, final delivery included design intent documentation with comprehensive options for store format, product assortment and level of execution, from premier brand flagship destinations to mass market doors.
To equip regions to adapt the global toolkit, final delivery included design intent documentation with comprehensive options for store format, product assortment and level of execution, from premier brand flagship destinations to mass market doors.
To equip regions to adapt the global toolkit, final delivery included design intent documentation with comprehensive options for store format, product assortment and level of execution, from premier brand flagship destinations to mass market doors.
To equip regions to adapt the global toolkit, final delivery included design intent documentation with comprehensive options for store format, product assortment and level of execution, from premier brand flagship destinations to mass market doors.
To equip regions to adapt the global toolkit, final delivery included design intent documentation with comprehensive options for store format, product assortment and level of execution, from premier brand flagship destinations to mass market doors.
To equip regions to adapt the global toolkit, final delivery included design intent documentation with comprehensive options for store format, product assortment and level of execution, from premier brand flagship destinations to mass market doors.
To equip regions to adapt the global toolkit, final delivery included design intent documentation with comprehensive options for store format, product assortment and level of execution, from premier brand flagship destinations to mass market doors.
To equip regions to adapt the global toolkit, final delivery included design intent documentation with comprehensive options for store format, product assortment and level of execution, from premier brand flagship destinations to mass market doors.
To equip regions to adapt the global toolkit, final delivery included design intent documentation with comprehensive options for store format, product assortment and level of execution, from premier brand flagship destinations to mass market doors.
To equip regions to adapt the global toolkit, final delivery included design intent documentation with comprehensive options for store format, product assortment and level of execution, from premier brand flagship destinations to mass market doors.
