Adidas
Always Original.
Classic never goes out of style—it just finds new ways to shine. To bring this global campaign to life at retail, we leaned into the brand’s deep heritage across sport, music, and culture, transforming iconic symbols—turntables, speakers, basketballs—into artful touchpoints that echoed the legacy of iconic footwear: the Superstar. Our approach stripped away the noise to let the product and its cultural roots speak for themselves. Working closely with adidas and their chosen fabrication partner, we designed a retail experience delivered through premium fixtures and custom displays that honored the brand’s lineage while elevating familiar objects into sculptural, gallery-like moments. Every element felt native to the adidas retail world yet unmistakably iconic—celebrating the Originals story with a modern voice.
Retail Strategy
Retail Systems
Branded Spaces
Systems & Toolkits
Build Coordination
We designed custom fixtures that elevated the product beyond what marketing imagery could achieve. Built from premium materials with clean, minimal forms, these brand-specific elements created flexible displays that could adapt across seasonal campaigns and evergreen retail moments.
We designed custom fixtures that elevated the product beyond what marketing imagery could achieve. Built from premium materials with clean, minimal forms, these brand-specific elements created flexible displays that could adapt across seasonal campaigns and evergreen retail moments.
We designed custom fixtures that elevated the product beyond what marketing imagery could achieve. Built from premium materials with clean, minimal forms, these brand-specific elements created flexible displays that could adapt across seasonal campaigns and evergreen retail moments.
We designed custom fixtures that elevated the product beyond what marketing imagery could achieve. Built from premium materials with clean, minimal forms, these brand-specific elements created flexible displays that could adapt across seasonal campaigns and evergreen retail moments.
We designed custom fixtures that elevated the product beyond what marketing imagery could achieve. Built from premium materials with clean, minimal forms, these brand-specific elements created flexible displays that could adapt across seasonal campaigns and evergreen retail moments.
We designed custom fixtures that elevated the product beyond what marketing imagery could achieve. Built from premium materials with clean, minimal forms, these brand-specific elements created flexible displays that could adapt across seasonal campaigns and evergreen retail moments.
We designed custom fixtures that elevated the product beyond what marketing imagery could achieve. Built from premium materials with clean, minimal forms, these brand-specific elements created flexible displays that could adapt across seasonal campaigns and evergreen retail moments.
We designed custom fixtures that elevated the product beyond what marketing imagery could achieve. Built from premium materials with clean, minimal forms, these brand-specific elements created flexible displays that could adapt across seasonal campaigns and evergreen retail moments.
We designed custom fixtures that elevated the product beyond what marketing imagery could achieve. Built from premium materials with clean, minimal forms, these brand-specific elements created flexible displays that could adapt across seasonal campaigns and evergreen retail moments.
We designed custom fixtures that elevated the product beyond what marketing imagery could achieve. Built from premium materials with clean, minimal forms, these brand-specific elements created flexible displays that could adapt across seasonal campaigns and evergreen retail moments.
We designed custom fixtures that elevated the product beyond what marketing imagery could achieve. Built from premium materials with clean, minimal forms, these brand-specific elements created flexible displays that could adapt across seasonal campaigns and evergreen retail moments.
We designed custom fixtures that elevated the product beyond what marketing imagery could achieve. Built from premium materials with clean, minimal forms, these brand-specific elements created flexible displays that could adapt across seasonal campaigns and evergreen retail moments.
We designed custom fixtures that elevated the product beyond what marketing imagery could achieve. Built from premium materials with clean, minimal forms, these brand-specific elements created flexible displays that could adapt across seasonal campaigns and evergreen retail moments.
We designed custom fixtures that elevated the product beyond what marketing imagery could achieve. Built from premium materials with clean, minimal forms, these brand-specific elements created flexible displays that could adapt across seasonal campaigns and evergreen retail moments.
We developed a material palette that balanced aesthetic impact with the needs of practical construction. Satin metallic laminates are chosen to provide a premium, subtly reflective surface with the tactile coolness of real metal. Black glossy finishes add drama, while matte white sculptural elements emphasize pure form and streamline production.
We developed a material palette that balanced aesthetic impact with the needs of practical construction. Satin metallic laminates are chosen to provide a premium, subtly reflective surface with the tactile coolness of real metal. Black glossy finishes add drama, while matte white sculptural elements emphasize pure form and streamline production.
We developed a material palette that balanced aesthetic impact with the needs of practical construction. Satin metallic laminates are chosen to provide a premium, subtly reflective surface with the tactile coolness of real metal. Black glossy finishes add drama, while matte white sculptural elements emphasize pure form and streamline production.
We developed a material palette that balanced aesthetic impact with the needs of practical construction. Satin metallic laminates are chosen to provide a premium, subtly reflective surface with the tactile coolness of real metal. Black glossy finishes add drama, while matte white sculptural elements emphasize pure form and streamline production.
We developed a material palette that balanced aesthetic impact with the needs of practical construction. Satin metallic laminates are chosen to provide a premium, subtly reflective surface with the tactile coolness of real metal. Black glossy finishes add drama, while matte white sculptural elements emphasize pure form and streamline production.
We developed a material palette that balanced aesthetic impact with the needs of practical construction. Satin metallic laminates are chosen to provide a premium, subtly reflective surface with the tactile coolness of real metal. Black glossy finishes add drama, while matte white sculptural elements emphasize pure form and streamline production.
We developed a material palette that balanced aesthetic impact with the needs of practical construction. Satin metallic laminates are chosen to provide a premium, subtly reflective surface with the tactile coolness of real metal. Black glossy finishes add drama, while matte white sculptural elements emphasize pure form and streamline production.
We developed a material palette that balanced aesthetic impact with the needs of practical construction. Satin metallic laminates are chosen to provide a premium, subtly reflective surface with the tactile coolness of real metal. Black glossy finishes add drama, while matte white sculptural elements emphasize pure form and streamline production.
We developed a material palette that balanced aesthetic impact with the needs of practical construction. Satin metallic laminates are chosen to provide a premium, subtly reflective surface with the tactile coolness of real metal. Black glossy finishes add drama, while matte white sculptural elements emphasize pure form and streamline production.
We developed a material palette that balanced aesthetic impact with the needs of practical construction. Satin metallic laminates are chosen to provide a premium, subtly reflective surface with the tactile coolness of real metal. Black glossy finishes add drama, while matte white sculptural elements emphasize pure form and streamline production.
We developed a material palette that balanced aesthetic impact with the needs of practical construction. Satin metallic laminates are chosen to provide a premium, subtly reflective surface with the tactile coolness of real metal. Black glossy finishes add drama, while matte white sculptural elements emphasize pure form and streamline production.
We developed a material palette that balanced aesthetic impact with the needs of practical construction. Satin metallic laminates are chosen to provide a premium, subtly reflective surface with the tactile coolness of real metal. Black glossy finishes add drama, while matte white sculptural elements emphasize pure form and streamline production.
We developed a material palette that balanced aesthetic impact with the needs of practical construction. Satin metallic laminates are chosen to provide a premium, subtly reflective surface with the tactile coolness of real metal. Black glossy finishes add drama, while matte white sculptural elements emphasize pure form and streamline production.
We developed a material palette that balanced aesthetic impact with the needs of practical construction. Satin metallic laminates are chosen to provide a premium, subtly reflective surface with the tactile coolness of real metal. Black glossy finishes add drama, while matte white sculptural elements emphasize pure form and streamline production.
Every element was precisely engineered to showcase the products on display as part of an effective consumer experience that is easily merchandised, styled and maintained by store staff.
Every element was precisely engineered to showcase the products on display as part of an effective consumer experience that is easily merchandised, styled and maintained by store staff.
Every element was precisely engineered to showcase the products on display as part of an effective consumer experience that is easily merchandised, styled and maintained by store staff.
Every element was precisely engineered to showcase the products on display as part of an effective consumer experience that is easily merchandised, styled and maintained by store staff.
Every element was precisely engineered to showcase the products on display as part of an effective consumer experience that is easily merchandised, styled and maintained by store staff.
Every element was precisely engineered to showcase the products on display as part of an effective consumer experience that is easily merchandised, styled and maintained by store staff.
Every element was precisely engineered to showcase the products on display as part of an effective consumer experience that is easily merchandised, styled and maintained by store staff.
Every element was precisely engineered to showcase the products on display as part of an effective consumer experience that is easily merchandised, styled and maintained by store staff.
Every element was precisely engineered to showcase the products on display as part of an effective consumer experience that is easily merchandised, styled and maintained by store staff.
Every element was precisely engineered to showcase the products on display as part of an effective consumer experience that is easily merchandised, styled and maintained by store staff.
Every element was precisely engineered to showcase the products on display as part of an effective consumer experience that is easily merchandised, styled and maintained by store staff.
Every element was precisely engineered to showcase the products on display as part of an effective consumer experience that is easily merchandised, styled and maintained by store staff.
Every element was precisely engineered to showcase the products on display as part of an effective consumer experience that is easily merchandised, styled and maintained by store staff.
Every element was precisely engineered to showcase the products on display as part of an effective consumer experience that is easily merchandised, styled and maintained by store staff.
An extended toolkit of smaller-scale displays brought the same design language to secondary doors. The result transforms retail into cultural sophistication—iconic, elevated and always original.
An extended toolkit of smaller-scale displays brought the same design language to secondary doors. The result transforms retail into cultural sophistication—iconic, elevated and always original.
An extended toolkit of smaller-scale displays brought the same design language to secondary doors. The result transforms retail into cultural sophistication—iconic, elevated and always original.
An extended toolkit of smaller-scale displays brought the same design language to secondary doors. The result transforms retail into cultural sophistication—iconic, elevated and always original.
An extended toolkit of smaller-scale displays brought the same design language to secondary doors. The result transforms retail into cultural sophistication—iconic, elevated and always original.
An extended toolkit of smaller-scale displays brought the same design language to secondary doors. The result transforms retail into cultural sophistication—iconic, elevated and always original.
An extended toolkit of smaller-scale displays brought the same design language to secondary doors. The result transforms retail into cultural sophistication—iconic, elevated and always original.
An extended toolkit of smaller-scale displays brought the same design language to secondary doors. The result transforms retail into cultural sophistication—iconic, elevated and always original.
An extended toolkit of smaller-scale displays brought the same design language to secondary doors. The result transforms retail into cultural sophistication—iconic, elevated and always original.
An extended toolkit of smaller-scale displays brought the same design language to secondary doors. The result transforms retail into cultural sophistication—iconic, elevated and always original.
An extended toolkit of smaller-scale displays brought the same design language to secondary doors. The result transforms retail into cultural sophistication—iconic, elevated and always original.
An extended toolkit of smaller-scale displays brought the same design language to secondary doors. The result transforms retail into cultural sophistication—iconic, elevated and always original.
An extended toolkit of smaller-scale displays brought the same design language to secondary doors. The result transforms retail into cultural sophistication—iconic, elevated and always original.
An extended toolkit of smaller-scale displays brought the same design language to secondary doors. The result transforms retail into cultural sophistication—iconic, elevated and always original.
