Under Armour
Fueling the next generation of athletes with UA Infinite.
As UA looked to evolve its marketing communication from individual product stories to campaigns celebrating entire product franchises, it needed a pinnacle campaign execution it could hold up as the gold standard moving forward. Cinco partnered with UA to create an integrated campaign centered around its premier running franchise, Infinity. With a refined target audience of varsity athletes, the brand needed a modern, innovative aesthetic that remained authentic while clearly highlighting the product’s benefits. By combining market research with strategic insights, we created a visual system tailored to this audience and delivered it as a comprehensive toolkit across retail, social, and interactive marketing channels.
Omni-Channel Strategy
Content Creation
Retail Systems
Systems & Toolkits
We developed a toolkit that captured the "run forever" feeling for use across omnichannel marketing and communications. Drawing from the inspiration provided by the UA brand team, we created both still and motion assets, along with a system for showcasing athlete and product content.
We developed a toolkit that captured the "run forever" feeling for use across omnichannel marketing and communications. Drawing from the inspiration provided by the UA brand team, we created both still and motion assets, along with a system for showcasing athlete and product content.
We developed a toolkit that captured the "run forever" feeling for use across omnichannel marketing and communications. Drawing from the inspiration provided by the UA brand team, we created both still and motion assets, along with a system for showcasing athlete and product content.
We developed a toolkit that captured the "run forever" feeling for use across omnichannel marketing and communications. Drawing from the inspiration provided by the UA brand team, we created both still and motion assets, along with a system for showcasing athlete and product content.
We developed a toolkit that captured the "run forever" feeling for use across omnichannel marketing and communications. Drawing from the inspiration provided by the UA brand team, we created both still and motion assets, along with a system for showcasing athlete and product content.
We developed a toolkit that captured the "run forever" feeling for use across omnichannel marketing and communications. Drawing from the inspiration provided by the UA brand team, we created both still and motion assets, along with a system for showcasing athlete and product content.
We developed a toolkit that captured the "run forever" feeling for use across omnichannel marketing and communications. Drawing from the inspiration provided by the UA brand team, we created both still and motion assets, along with a system for showcasing athlete and product content.
We developed a toolkit that captured the "run forever" feeling for use across omnichannel marketing and communications. Drawing from the inspiration provided by the UA brand team, we created both still and motion assets, along with a system for showcasing athlete and product content.
We developed a toolkit that captured the "run forever" feeling for use across omnichannel marketing and communications. Drawing from the inspiration provided by the UA brand team, we created both still and motion assets, along with a system for showcasing athlete and product content.
We developed a toolkit that captured the "run forever" feeling for use across omnichannel marketing and communications. Drawing from the inspiration provided by the UA brand team, we created both still and motion assets, along with a system for showcasing athlete and product content.
We developed a toolkit that captured the "run forever" feeling for use across omnichannel marketing and communications. Drawing from the inspiration provided by the UA brand team, we created both still and motion assets, along with a system for showcasing athlete and product content.
We developed a toolkit that captured the "run forever" feeling for use across omnichannel marketing and communications. Drawing from the inspiration provided by the UA brand team, we created both still and motion assets, along with a system for showcasing athlete and product content.
We developed a toolkit that captured the "run forever" feeling for use across omnichannel marketing and communications. Drawing from the inspiration provided by the UA brand team, we created both still and motion assets, along with a system for showcasing athlete and product content.
We developed a toolkit that captured the "run forever" feeling for use across omnichannel marketing and communications. Drawing from the inspiration provided by the UA brand team, we created both still and motion assets, along with a system for showcasing athlete and product content.
These assets were used to craft an integrated franchise narrative that spanned from large retail displays to smaller social vignettes, capturing the energy of the Infinite storytelling while highlighting both the concept and specific product and athlete moments.
These assets were used to craft an integrated franchise narrative that spanned from large retail displays to smaller social vignettes, capturing the energy of the Infinite storytelling while highlighting both the concept and specific product and athlete moments.
These assets were used to craft an integrated franchise narrative that spanned from large retail displays to smaller social vignettes, capturing the energy of the Infinite storytelling while highlighting both the concept and specific product and athlete moments.
These assets were used to craft an integrated franchise narrative that spanned from large retail displays to smaller social vignettes, capturing the energy of the Infinite storytelling while highlighting both the concept and specific product and athlete moments.
These assets were used to craft an integrated franchise narrative that spanned from large retail displays to smaller social vignettes, capturing the energy of the Infinite storytelling while highlighting both the concept and specific product and athlete moments.
These assets were used to craft an integrated franchise narrative that spanned from large retail displays to smaller social vignettes, capturing the energy of the Infinite storytelling while highlighting both the concept and specific product and athlete moments.
These assets were used to craft an integrated franchise narrative that spanned from large retail displays to smaller social vignettes, capturing the energy of the Infinite storytelling while highlighting both the concept and specific product and athlete moments.
These assets were used to craft an integrated franchise narrative that spanned from large retail displays to smaller social vignettes, capturing the energy of the Infinite storytelling while highlighting both the concept and specific product and athlete moments.
These assets were used to craft an integrated franchise narrative that spanned from large retail displays to smaller social vignettes, capturing the energy of the Infinite storytelling while highlighting both the concept and specific product and athlete moments.
These assets were used to craft an integrated franchise narrative that spanned from large retail displays to smaller social vignettes, capturing the energy of the Infinite storytelling while highlighting both the concept and specific product and athlete moments.
These assets were used to craft an integrated franchise narrative that spanned from large retail displays to smaller social vignettes, capturing the energy of the Infinite storytelling while highlighting both the concept and specific product and athlete moments.
These assets were used to craft an integrated franchise narrative that spanned from large retail displays to smaller social vignettes, capturing the energy of the Infinite storytelling while highlighting both the concept and specific product and athlete moments.
These assets were used to craft an integrated franchise narrative that spanned from large retail displays to smaller social vignettes, capturing the energy of the Infinite storytelling while highlighting both the concept and specific product and athlete moments.
These assets were used to craft an integrated franchise narrative that spanned from large retail displays to smaller social vignettes, capturing the energy of the Infinite storytelling while highlighting both the concept and specific product and athlete moments.
The Infinite design system is scalable to meet global retail needs, adapting to regional requirements, product focus, and franchise storytelling.
The Infinite design system is scalable to meet global retail needs, adapting to regional requirements, product focus, and franchise storytelling.
The Infinite design system is scalable to meet global retail needs, adapting to regional requirements, product focus, and franchise storytelling.
The Infinite design system is scalable to meet global retail needs, adapting to regional requirements, product focus, and franchise storytelling.
The Infinite design system is scalable to meet global retail needs, adapting to regional requirements, product focus, and franchise storytelling.
The Infinite design system is scalable to meet global retail needs, adapting to regional requirements, product focus, and franchise storytelling.
The Infinite design system is scalable to meet global retail needs, adapting to regional requirements, product focus, and franchise storytelling.
The Infinite design system is scalable to meet global retail needs, adapting to regional requirements, product focus, and franchise storytelling.
The Infinite design system is scalable to meet global retail needs, adapting to regional requirements, product focus, and franchise storytelling.
The Infinite design system is scalable to meet global retail needs, adapting to regional requirements, product focus, and franchise storytelling.
The Infinite design system is scalable to meet global retail needs, adapting to regional requirements, product focus, and franchise storytelling.
The Infinite design system is scalable to meet global retail needs, adapting to regional requirements, product focus, and franchise storytelling.
The Infinite design system is scalable to meet global retail needs, adapting to regional requirements, product focus, and franchise storytelling.
The Infinite design system is scalable to meet global retail needs, adapting to regional requirements, product focus, and franchise storytelling.
When necessary, graphic elements served as background textural accents, allowing the product to take center stage and be celebrated.
When necessary, graphic elements served as background textural accents, allowing the product to take center stage and be celebrated.
When necessary, graphic elements served as background textural accents, allowing the product to take center stage and be celebrated.
When necessary, graphic elements served as background textural accents, allowing the product to take center stage and be celebrated.
When necessary, graphic elements served as background textural accents, allowing the product to take center stage and be celebrated.
When necessary, graphic elements served as background textural accents, allowing the product to take center stage and be celebrated.
When necessary, graphic elements served as background textural accents, allowing the product to take center stage and be celebrated.
When necessary, graphic elements served as background textural accents, allowing the product to take center stage and be celebrated.
When necessary, graphic elements served as background textural accents, allowing the product to take center stage and be celebrated.
When necessary, graphic elements served as background textural accents, allowing the product to take center stage and be celebrated.
When necessary, graphic elements served as background textural accents, allowing the product to take center stage and be celebrated.
When necessary, graphic elements served as background textural accents, allowing the product to take center stage and be celebrated.
When necessary, graphic elements served as background textural accents, allowing the product to take center stage and be celebrated.
When necessary, graphic elements served as background textural accents, allowing the product to take center stage and be celebrated.
By delivering world-class retail experiences, our design systems enable maximum brand impact at every scale and touchpoint.
By delivering world-class retail experiences, our design systems enable maximum brand impact at every scale and touchpoint.
By delivering world-class retail experiences, our design systems enable maximum brand impact at every scale and touchpoint.
By delivering world-class retail experiences, our design systems enable maximum brand impact at every scale and touchpoint.
By delivering world-class retail experiences, our design systems enable maximum brand impact at every scale and touchpoint.
By delivering world-class retail experiences, our design systems enable maximum brand impact at every scale and touchpoint.
By delivering world-class retail experiences, our design systems enable maximum brand impact at every scale and touchpoint.
By delivering world-class retail experiences, our design systems enable maximum brand impact at every scale and touchpoint.
By delivering world-class retail experiences, our design systems enable maximum brand impact at every scale and touchpoint.
By delivering world-class retail experiences, our design systems enable maximum brand impact at every scale and touchpoint.
By delivering world-class retail experiences, our design systems enable maximum brand impact at every scale and touchpoint.
By delivering world-class retail experiences, our design systems enable maximum brand impact at every scale and touchpoint.
By delivering world-class retail experiences, our design systems enable maximum brand impact at every scale and touchpoint.
By delivering world-class retail experiences, our design systems enable maximum brand impact at every scale and touchpoint.
