The James Brand
Fresh by a thousand cuts.
The James Brand has been redefining the knife and tool category for years, bringing a fresh perspective that emphasizes practicality and approachability over the tactical features so common in the industry. The Palmer takes convenience, style, and every-day function to the next level. It’s the utility knife, reimagined for the pocket, and ready for a thousand daily tasks. As a result, James needed a story that could not only connect with new, broader audiences, but get them to see a box cutter—as common as it is—in new and exciting ways. We helped them bring the story of the Palmer to life through three of their core ambassadors, creating a story and suite of content that captured the colorful nature of the product, the people it was made for, and the endless moments where the Palmer thrives. The campaign that came from that united every touchpoint from digital, social, ecom and retail experiences with a deep enough library to keep the storytelling fresh all year long.
Omni-Channel Strategy
Concept & Narrative
Art Direction & Design
Content Creation
Planning & Production
Systems & Toolkits
We knew we needed epic content to shed fresh light on the utility knife. By showcasing the versatility of the Palmer with people who use it every day, surprising moments and authentic stories unfolded naturally.
We knew we needed epic content to shed fresh light on the utility knife. By showcasing the versatility of the Palmer with people who use it every day, surprising moments and authentic stories unfolded naturally.
We knew we needed epic content to shed fresh light on the utility knife. By showcasing the versatility of the Palmer with people who use it every day, surprising moments and authentic stories unfolded naturally.
We knew we needed epic content to shed fresh light on the utility knife. By showcasing the versatility of the Palmer with people who use it every day, surprising moments and authentic stories unfolded naturally.
We knew we needed epic content to shed fresh light on the utility knife. By showcasing the versatility of the Palmer with people who use it every day, surprising moments and authentic stories unfolded naturally.
We knew we needed epic content to shed fresh light on the utility knife. By showcasing the versatility of the Palmer with people who use it every day, surprising moments and authentic stories unfolded naturally.
We knew we needed epic content to shed fresh light on the utility knife. By showcasing the versatility of the Palmer with people who use it every day, surprising moments and authentic stories unfolded naturally.
We knew we needed epic content to shed fresh light on the utility knife. By showcasing the versatility of the Palmer with people who use it every day, surprising moments and authentic stories unfolded naturally.
We knew we needed epic content to shed fresh light on the utility knife. By showcasing the versatility of the Palmer with people who use it every day, surprising moments and authentic stories unfolded naturally.
We knew we needed epic content to shed fresh light on the utility knife. By showcasing the versatility of the Palmer with people who use it every day, surprising moments and authentic stories unfolded naturally.
We knew we needed epic content to shed fresh light on the utility knife. By showcasing the versatility of the Palmer with people who use it every day, surprising moments and authentic stories unfolded naturally.
We knew we needed epic content to shed fresh light on the utility knife. By showcasing the versatility of the Palmer with people who use it every day, surprising moments and authentic stories unfolded naturally.
We knew we needed epic content to shed fresh light on the utility knife. By showcasing the versatility of the Palmer with people who use it every day, surprising moments and authentic stories unfolded naturally.
We knew we needed epic content to shed fresh light on the utility knife. By showcasing the versatility of the Palmer with people who use it every day, surprising moments and authentic stories unfolded naturally.
Three days, three ambassadors, and over three hundred miles. We crisscrossed Southern California to capture unique stories about creativity, resourcefulness, and adaptability, proving the place of the Palmer in three very different lives.
Three days, three ambassadors, and over three hundred miles. We crisscrossed Southern California to capture unique stories about creativity, resourcefulness, and adaptability, proving the place of the Palmer in three very different lives.
Three days, three ambassadors, and over three hundred miles. We crisscrossed Southern California to capture unique stories about creativity, resourcefulness, and adaptability, proving the place of the Palmer in three very different lives.
Three days, three ambassadors, and over three hundred miles. We crisscrossed Southern California to capture unique stories about creativity, resourcefulness, and adaptability, proving the place of the Palmer in three very different lives.
Three days, three ambassadors, and over three hundred miles. We crisscrossed Southern California to capture unique stories about creativity, resourcefulness, and adaptability, proving the place of the Palmer in three very different lives.
Three days, three ambassadors, and over three hundred miles. We crisscrossed Southern California to capture unique stories about creativity, resourcefulness, and adaptability, proving the place of the Palmer in three very different lives.
Three days, three ambassadors, and over three hundred miles. We crisscrossed Southern California to capture unique stories about creativity, resourcefulness, and adaptability, proving the place of the Palmer in three very different lives.
Three days, three ambassadors, and over three hundred miles. We crisscrossed Southern California to capture unique stories about creativity, resourcefulness, and adaptability, proving the place of the Palmer in three very different lives.
Three days, three ambassadors, and over three hundred miles. We crisscrossed Southern California to capture unique stories about creativity, resourcefulness, and adaptability, proving the place of the Palmer in three very different lives.
Three days, three ambassadors, and over three hundred miles. We crisscrossed Southern California to capture unique stories about creativity, resourcefulness, and adaptability, proving the place of the Palmer in three very different lives.
Three days, three ambassadors, and over three hundred miles. We crisscrossed Southern California to capture unique stories about creativity, resourcefulness, and adaptability, proving the place of the Palmer in three very different lives.
Three days, three ambassadors, and over three hundred miles. We crisscrossed Southern California to capture unique stories about creativity, resourcefulness, and adaptability, proving the place of the Palmer in three very different lives.
Three days, three ambassadors, and over three hundred miles. We crisscrossed Southern California to capture unique stories about creativity, resourcefulness, and adaptability, proving the place of the Palmer in three very different lives.
Three days, three ambassadors, and over three hundred miles. We crisscrossed Southern California to capture unique stories about creativity, resourcefulness, and adaptability, proving the place of the Palmer in three very different lives.
Our modular content strategy helped extend the campaign across channels and touchpoints easily. Treating content in individual stacks gave their team the tools to create and deliver the right stories in the right places at the right times.
Our modular content strategy helped extend the campaign across channels and touchpoints easily. Treating content in individual stacks gave their team the tools to create and deliver the right stories in the right places at the right times.
Our modular content strategy helped extend the campaign across channels and touchpoints easily. Treating content in individual stacks gave their team the tools to create and deliver the right stories in the right places at the right times.
Our modular content strategy helped extend the campaign across channels and touchpoints easily. Treating content in individual stacks gave their team the tools to create and deliver the right stories in the right places at the right times.
Our modular content strategy helped extend the campaign across channels and touchpoints easily. Treating content in individual stacks gave their team the tools to create and deliver the right stories in the right places at the right times.
Our modular content strategy helped extend the campaign across channels and touchpoints easily. Treating content in individual stacks gave their team the tools to create and deliver the right stories in the right places at the right times.
Our modular content strategy helped extend the campaign across channels and touchpoints easily. Treating content in individual stacks gave their team the tools to create and deliver the right stories in the right places at the right times.
Our modular content strategy helped extend the campaign across channels and touchpoints easily. Treating content in individual stacks gave their team the tools to create and deliver the right stories in the right places at the right times.
Our modular content strategy helped extend the campaign across channels and touchpoints easily. Treating content in individual stacks gave their team the tools to create and deliver the right stories in the right places at the right times.
Our modular content strategy helped extend the campaign across channels and touchpoints easily. Treating content in individual stacks gave their team the tools to create and deliver the right stories in the right places at the right times.
Our modular content strategy helped extend the campaign across channels and touchpoints easily. Treating content in individual stacks gave their team the tools to create and deliver the right stories in the right places at the right times.
Our modular content strategy helped extend the campaign across channels and touchpoints easily. Treating content in individual stacks gave their team the tools to create and deliver the right stories in the right places at the right times.
Our modular content strategy helped extend the campaign across channels and touchpoints easily. Treating content in individual stacks gave their team the tools to create and deliver the right stories in the right places at the right times.
Our modular content strategy helped extend the campaign across channels and touchpoints easily. Treating content in individual stacks gave their team the tools to create and deliver the right stories in the right places at the right times.
This approach allowed us to go deeper into the multi-dimensional lives of our ambassadors and develop richer stories our diverse community could identify with and aspire to.
This approach allowed us to go deeper into the multi-dimensional lives of our ambassadors and develop richer stories our diverse community could identify with and aspire to.
This approach allowed us to go deeper into the multi-dimensional lives of our ambassadors and develop richer stories our diverse community could identify with and aspire to.
This approach allowed us to go deeper into the multi-dimensional lives of our ambassadors and develop richer stories our diverse community could identify with and aspire to.
This approach allowed us to go deeper into the multi-dimensional lives of our ambassadors and develop richer stories our diverse community could identify with and aspire to.
This approach allowed us to go deeper into the multi-dimensional lives of our ambassadors and develop richer stories our diverse community could identify with and aspire to.
This approach allowed us to go deeper into the multi-dimensional lives of our ambassadors and develop richer stories our diverse community could identify with and aspire to.
This approach allowed us to go deeper into the multi-dimensional lives of our ambassadors and develop richer stories our diverse community could identify with and aspire to.
This approach allowed us to go deeper into the multi-dimensional lives of our ambassadors and develop richer stories our diverse community could identify with and aspire to.
This approach allowed us to go deeper into the multi-dimensional lives of our ambassadors and develop richer stories our diverse community could identify with and aspire to.
This approach allowed us to go deeper into the multi-dimensional lives of our ambassadors and develop richer stories our diverse community could identify with and aspire to.
This approach allowed us to go deeper into the multi-dimensional lives of our ambassadors and develop richer stories our diverse community could identify with and aspire to.
This approach allowed us to go deeper into the multi-dimensional lives of our ambassadors and develop richer stories our diverse community could identify with and aspire to.
This approach allowed us to go deeper into the multi-dimensional lives of our ambassadors and develop richer stories our diverse community could identify with and aspire to.
