adidas
Celebrating the players and products that elevate the game.
NBA All Star Weekend is a celebration of hoop culture and the athletes pushing the game forward. For ASW 2025, adidas needed a campaign to support both its marquee players and the footwear pack launching during the weekend’s events. Our charge was to create a body of work that balances multiple signature products with their own design language and multiple tier 1 athletes with distinct personalities. These images live within a design system that extends with brand, event and commercial placements and needs.
Omni-Channel Strategy
Art Direction & Design
Content Creation
Planning & Production
Systems & Toolkits
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
