adidas
Celebrating the players and products that elevate the game.
NBA All Star Weekend is a celebration of hoops and the athletes pushing the game forward. For the 2025 NBA ASW, Cinco was tapped to create a single, unified campaign to support several elite athletes and the footwear pack which launched during the weekend’s events. The result is the Elevate Campaign: one cohesive look-and-feel defining the visual language of adidas Basketball. It embraces the brand’s global strategy while finding an authentic voice for hoops. The campaign's system extends to deliver integrated solutions across brand, event and commercial placements.
Omni-Channel Strategy
Art Direction & Design
Content Creation
Planning & Production
Systems & Toolkits
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
This campaign has a modular system that incorporates product and athlete imagery for executions across multiple channels.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
The modular campaign is organized around the power of threes; product imagery, athlete portraits, and athlete performance artwork as the three types of imagery. This collection of assets were deployed to deliver dimensional stories for the basketball community during the weekend.
