Electronic Arts
NBA Universe powered by you.
We've worked with EA SPORTS for over a decade, across seasons, key art, and design systems that have scaled with the franchise. When they came to us to set a new vision, direction, and look for the relaunch of their NBA franchise as a mobile game, our team jumped at the chance. We started with in-person brand workshops to define creative pillars and establish a creative lens and worldview before any design work began. From there, we built a digitally native identity designed to grow and adapt at the pace the NBA demands, tested across mobile formats, social, and in-game contexts throughout. The deliverable was a full asset library covering motion files, 3D elements, photography direction, and layouts, giving EA SPORTS everything they needed to go all-in on hoops again.
Omni-Channel Strategy
Art Direction & Design
Visual Language
Systems & Toolkits
Asset Libraries
We built a digitally native identity tailored for the always-on mobile game landscape — designed to resonate with hoops fans and scale with the game. A vibrant 'Heat Check' color palette anchored by deep dark blue creates drama, letting the 3D assets command the stage.
We built a digitally native identity tailored for the always-on mobile game landscape — designed to resonate with hoops fans and scale with the game. A vibrant 'Heat Check' color palette anchored by deep dark blue creates drama, letting the 3D assets command the stage.
We built a digitally native identity tailored for the always-on mobile game landscape — designed to resonate with hoops fans and scale with the game. A vibrant 'Heat Check' color palette anchored by deep dark blue creates drama, letting the 3D assets command the stage.
We built a digitally native identity tailored for the always-on mobile game landscape — designed to resonate with hoops fans and scale with the game. A vibrant 'Heat Check' color palette anchored by deep dark blue creates drama, letting the 3D assets command the stage.
We built a digitally native identity tailored for the always-on mobile game landscape — designed to resonate with hoops fans and scale with the game. A vibrant 'Heat Check' color palette anchored by deep dark blue creates drama, letting the 3D assets command the stage.
We built a digitally native identity tailored for the always-on mobile game landscape — designed to resonate with hoops fans and scale with the game. A vibrant 'Heat Check' color palette anchored by deep dark blue creates drama, letting the 3D assets command the stage.
We built a digitally native identity tailored for the always-on mobile game landscape — designed to resonate with hoops fans and scale with the game. A vibrant 'Heat Check' color palette anchored by deep dark blue creates drama, letting the 3D assets command the stage.
We built a digitally native identity tailored for the always-on mobile game landscape — designed to resonate with hoops fans and scale with the game. A vibrant 'Heat Check' color palette anchored by deep dark blue creates drama, letting the 3D assets command the stage.
We built a digitally native identity tailored for the always-on mobile game landscape — designed to resonate with hoops fans and scale with the game. A vibrant 'Heat Check' color palette anchored by deep dark blue creates drama, letting the 3D assets command the stage.
We built a digitally native identity tailored for the always-on mobile game landscape — designed to resonate with hoops fans and scale with the game. A vibrant 'Heat Check' color palette anchored by deep dark blue creates drama, letting the 3D assets command the stage.
We built a digitally native identity tailored for the always-on mobile game landscape — designed to resonate with hoops fans and scale with the game. A vibrant 'Heat Check' color palette anchored by deep dark blue creates drama, letting the 3D assets command the stage.
We built a digitally native identity tailored for the always-on mobile game landscape — designed to resonate with hoops fans and scale with the game. A vibrant 'Heat Check' color palette anchored by deep dark blue creates drama, letting the 3D assets command the stage.
We built a digitally native identity tailored for the always-on mobile game landscape — designed to resonate with hoops fans and scale with the game. A vibrant 'Heat Check' color palette anchored by deep dark blue creates drama, letting the 3D assets command the stage.
We built a digitally native identity tailored for the always-on mobile game landscape — designed to resonate with hoops fans and scale with the game. A vibrant 'Heat Check' color palette anchored by deep dark blue creates drama, letting the 3D assets command the stage.
Pure Passion, Real Chemistry, Total Control. This is what our NBA Universe was built on. After developing this platform and creative lens, we built a robust set of assets and delivered a toolkit to support the game’s relaunch.
Pure Passion, Real Chemistry, Total Control. This is what our NBA Universe was built on. After developing this platform and creative lens, we built a robust set of assets and delivered a toolkit to support the game’s relaunch.
Pure Passion, Real Chemistry, Total Control. This is what our NBA Universe was built on. After developing this platform and creative lens, we built a robust set of assets and delivered a toolkit to support the game’s relaunch.
Pure Passion, Real Chemistry, Total Control. This is what our NBA Universe was built on. After developing this platform and creative lens, we built a robust set of assets and delivered a toolkit to support the game’s relaunch.
Pure Passion, Real Chemistry, Total Control. This is what our NBA Universe was built on. After developing this platform and creative lens, we built a robust set of assets and delivered a toolkit to support the game’s relaunch.
Pure Passion, Real Chemistry, Total Control. This is what our NBA Universe was built on. After developing this platform and creative lens, we built a robust set of assets and delivered a toolkit to support the game’s relaunch.
Pure Passion, Real Chemistry, Total Control. This is what our NBA Universe was built on. After developing this platform and creative lens, we built a robust set of assets and delivered a toolkit to support the game’s relaunch.
Pure Passion, Real Chemistry, Total Control. This is what our NBA Universe was built on. After developing this platform and creative lens, we built a robust set of assets and delivered a toolkit to support the game’s relaunch.
Pure Passion, Real Chemistry, Total Control. This is what our NBA Universe was built on. After developing this platform and creative lens, we built a robust set of assets and delivered a toolkit to support the game’s relaunch.
Pure Passion, Real Chemistry, Total Control. This is what our NBA Universe was built on. After developing this platform and creative lens, we built a robust set of assets and delivered a toolkit to support the game’s relaunch.
Pure Passion, Real Chemistry, Total Control. This is what our NBA Universe was built on. After developing this platform and creative lens, we built a robust set of assets and delivered a toolkit to support the game’s relaunch.
Pure Passion, Real Chemistry, Total Control. This is what our NBA Universe was built on. After developing this platform and creative lens, we built a robust set of assets and delivered a toolkit to support the game’s relaunch.
Pure Passion, Real Chemistry, Total Control. This is what our NBA Universe was built on. After developing this platform and creative lens, we built a robust set of assets and delivered a toolkit to support the game’s relaunch.
Pure Passion, Real Chemistry, Total Control. This is what our NBA Universe was built on. After developing this platform and creative lens, we built a robust set of assets and delivered a toolkit to support the game’s relaunch.
Motion pieces echo the sentiment of ALL DAY LONG with gridded movements and repetition of visual elements.
Motion pieces echo the sentiment of ALL DAY LONG with gridded movements and repetition of visual elements.
Motion pieces echo the sentiment of ALL DAY LONG with gridded movements and repetition of visual elements.
Motion pieces echo the sentiment of ALL DAY LONG with gridded movements and repetition of visual elements.
Motion pieces echo the sentiment of ALL DAY LONG with gridded movements and repetition of visual elements.
Motion pieces echo the sentiment of ALL DAY LONG with gridded movements and repetition of visual elements.
Motion pieces echo the sentiment of ALL DAY LONG with gridded movements and repetition of visual elements.
Motion pieces echo the sentiment of ALL DAY LONG with gridded movements and repetition of visual elements.
Motion pieces echo the sentiment of ALL DAY LONG with gridded movements and repetition of visual elements.
Motion pieces echo the sentiment of ALL DAY LONG with gridded movements and repetition of visual elements.
Motion pieces echo the sentiment of ALL DAY LONG with gridded movements and repetition of visual elements.
Motion pieces echo the sentiment of ALL DAY LONG with gridded movements and repetition of visual elements.
Motion pieces echo the sentiment of ALL DAY LONG with gridded movements and repetition of visual elements.
Motion pieces echo the sentiment of ALL DAY LONG with gridded movements and repetition of visual elements.
