adidas Basketball Broadcasting Live in 2026.

NBA All-Star Weekend is where the game's most electric athletes take center stage, and Los Angeles 2026 was no exception. When adidas needed a campaign as bold and boundary-pushing as the moment itself, they called on Cinco to bring it to life. Working alongside the adidas internal Brand team, Cinco developed a disruptive concept and visual identity with the same raw, unfiltered energy as the athletes wearing the product. Colorful. Passionate. Head-turning. Impossible to ignore. The challenge: bridge the spectacle of live All-Star activations with the commercial demands of a global retail launch for the ASW footwear pack and its signature athletes, without losing an ounce of authenticity. The result is a visual language born from lo-fi broadcast formats, grainy and alive, crackling with the urgency of something happening right now. Projections bleeding across walls, light hitting product in real time, athletes rendered with the same gritty immediacy as the game itself. Disruptive by design, the campaign showed up across brand, event, and commercial placements.