Curry Brand
A defining product for a global icon.
A 10th signature shoe is a milestone few athletes achieve. When Steph Curry hit his, Cinco got tapped to help bring an omnichannel campaign to life to celebrate the achievement . From developing hero product renders, to key art and campaign system, to pinnacle retail experiences we developed a holistic and premium campaign to drive hype and sales for the burgeoning brand. With a collection of product inspired by Steph’s personality and game, we set out to create a visual language that could flex between celebrating the product or athlete, as well as tie various colorways together.
Omni-Channel Strategy
Art Direction & Design
Content Creation
Planning & Production
Systems & Toolkits
We drew inspiration directly from the product; the colors, the graphic sensibility. The imagery is amplified by an impactful design system that extends across multiple touch points.
We drew inspiration directly from the product; the colors, the graphic sensibility. The imagery is amplified by an impactful design system that extends across multiple touch points.
We drew inspiration directly from the product; the colors, the graphic sensibility. The imagery is amplified by an impactful design system that extends across multiple touch points.
We drew inspiration directly from the product; the colors, the graphic sensibility. The imagery is amplified by an impactful design system that extends across multiple touch points.
We drew inspiration directly from the product; the colors, the graphic sensibility. The imagery is amplified by an impactful design system that extends across multiple touch points.
We drew inspiration directly from the product; the colors, the graphic sensibility. The imagery is amplified by an impactful design system that extends across multiple touch points.
We drew inspiration directly from the product; the colors, the graphic sensibility. The imagery is amplified by an impactful design system that extends across multiple touch points.
We drew inspiration directly from the product; the colors, the graphic sensibility. The imagery is amplified by an impactful design system that extends across multiple touch points.
We drew inspiration directly from the product; the colors, the graphic sensibility. The imagery is amplified by an impactful design system that extends across multiple touch points.
We drew inspiration directly from the product; the colors, the graphic sensibility. The imagery is amplified by an impactful design system that extends across multiple touch points.
We drew inspiration directly from the product; the colors, the graphic sensibility. The imagery is amplified by an impactful design system that extends across multiple touch points.
We drew inspiration directly from the product; the colors, the graphic sensibility. The imagery is amplified by an impactful design system that extends across multiple touch points.
We drew inspiration directly from the product; the colors, the graphic sensibility. The imagery is amplified by an impactful design system that extends across multiple touch points.
We drew inspiration directly from the product; the colors, the graphic sensibility. The imagery is amplified by an impactful design system that extends across multiple touch points.
The Curry Flow 10 launch had multiple color ways, each with its own story. The campaign needed a modular system, allowing the story to evolve over the year as different colors dropped.
The Curry Flow 10 launch had multiple color ways, each with its own story. The campaign needed a modular system, allowing the story to evolve over the year as different colors dropped.
The Curry Flow 10 launch had multiple color ways, each with its own story. The campaign needed a modular system, allowing the story to evolve over the year as different colors dropped.
The Curry Flow 10 launch had multiple color ways, each with its own story. The campaign needed a modular system, allowing the story to evolve over the year as different colors dropped.
The Curry Flow 10 launch had multiple color ways, each with its own story. The campaign needed a modular system, allowing the story to evolve over the year as different colors dropped.
The Curry Flow 10 launch had multiple color ways, each with its own story. The campaign needed a modular system, allowing the story to evolve over the year as different colors dropped.
The Curry Flow 10 launch had multiple color ways, each with its own story. The campaign needed a modular system, allowing the story to evolve over the year as different colors dropped.
The Curry Flow 10 launch had multiple color ways, each with its own story. The campaign needed a modular system, allowing the story to evolve over the year as different colors dropped.
The Curry Flow 10 launch had multiple color ways, each with its own story. The campaign needed a modular system, allowing the story to evolve over the year as different colors dropped.
The Curry Flow 10 launch had multiple color ways, each with its own story. The campaign needed a modular system, allowing the story to evolve over the year as different colors dropped.
The Curry Flow 10 launch had multiple color ways, each with its own story. The campaign needed a modular system, allowing the story to evolve over the year as different colors dropped.
The Curry Flow 10 launch had multiple color ways, each with its own story. The campaign needed a modular system, allowing the story to evolve over the year as different colors dropped.
The Curry Flow 10 launch had multiple color ways, each with its own story. The campaign needed a modular system, allowing the story to evolve over the year as different colors dropped.
The Curry Flow 10 launch had multiple color ways, each with its own story. The campaign needed a modular system, allowing the story to evolve over the year as different colors dropped.
