Electronic Arts
Transforming the game into an art form.
Thirty years ago, EA SPORTS FIFA was born, and today is embraced by 35 million fans, making it the world's top-selling sports video game franchise. This year holds particular significance as it marks the final release of the game title, serving as a celebration of its 30-year legacy. Kylian Mbappé, a three-time cover athlete, and women’s superstar Sam Kerr were chosen as ambassadors for this year due to their enduring influence on the sport. Their skill and flair on the pitch have inspired countless fans worldwide. As a result, for this year's campaign and packaging, Sam and Kylian's playing styles were envisioned as an art form. We collaborated directly with EA and the athletes to shoot and produce a content system that juxtaposes Kylian and Sam on the pitch with classical architectural features, incorporating subtle references to their personal stories. For certain, this last year is a grand finale serving as a tribute to the masterpiece that is EA SPORTS FIFA. It delivers a memorable experience for its devoted fans while commemorating the world’s greatest sport.
Concept & Narrative
Art Direction & Design
Content Creation
Planning & Production
Systems & Toolkits
In-game patterns and art were crafted to complement the marble-etched photos and illustrations.
In-game patterns and art were crafted to complement the marble-etched photos and illustrations.
In-game patterns and art were crafted to complement the marble-etched photos and illustrations.
In-game patterns and art were crafted to complement the marble-etched photos and illustrations.
In-game patterns and art were crafted to complement the marble-etched photos and illustrations.
In-game patterns and art were crafted to complement the marble-etched photos and illustrations.
In-game patterns and art were crafted to complement the marble-etched photos and illustrations.
In-game patterns and art were crafted to complement the marble-etched photos and illustrations.
In-game patterns and art were crafted to complement the marble-etched photos and illustrations.
In-game patterns and art were crafted to complement the marble-etched photos and illustrations.
In-game patterns and art were crafted to complement the marble-etched photos and illustrations.
In-game patterns and art were crafted to complement the marble-etched photos and illustrations.
In-game patterns and art were crafted to complement the marble-etched photos and illustrations.
In-game patterns and art were crafted to complement the marble-etched photos and illustrations.
Athletes chose symbols such as swans, lotus flowers, cheetahs, and fleur-de-lis, which were rendered in marble to represent their heritage and playing style.
Athletes chose symbols such as swans, lotus flowers, cheetahs, and fleur-de-lis, which were rendered in marble to represent their heritage and playing style.
Athletes chose symbols such as swans, lotus flowers, cheetahs, and fleur-de-lis, which were rendered in marble to represent their heritage and playing style.
Athletes chose symbols such as swans, lotus flowers, cheetahs, and fleur-de-lis, which were rendered in marble to represent their heritage and playing style.
Athletes chose symbols such as swans, lotus flowers, cheetahs, and fleur-de-lis, which were rendered in marble to represent their heritage and playing style.
Athletes chose symbols such as swans, lotus flowers, cheetahs, and fleur-de-lis, which were rendered in marble to represent their heritage and playing style.
Athletes chose symbols such as swans, lotus flowers, cheetahs, and fleur-de-lis, which were rendered in marble to represent their heritage and playing style.
Athletes chose symbols such as swans, lotus flowers, cheetahs, and fleur-de-lis, which were rendered in marble to represent their heritage and playing style.
Athletes chose symbols such as swans, lotus flowers, cheetahs, and fleur-de-lis, which were rendered in marble to represent their heritage and playing style.
Athletes chose symbols such as swans, lotus flowers, cheetahs, and fleur-de-lis, which were rendered in marble to represent their heritage and playing style.
Athletes chose symbols such as swans, lotus flowers, cheetahs, and fleur-de-lis, which were rendered in marble to represent their heritage and playing style.
Athletes chose symbols such as swans, lotus flowers, cheetahs, and fleur-de-lis, which were rendered in marble to represent their heritage and playing style.
Athletes chose symbols such as swans, lotus flowers, cheetahs, and fleur-de-lis, which were rendered in marble to represent their heritage and playing style.
Athletes chose symbols such as swans, lotus flowers, cheetahs, and fleur-de-lis, which were rendered in marble to represent their heritage and playing style.
For the first time in EA SPORTS FIFA history you can play as women’s world club teams—a benchmark given its own Key Art and motion content.
For the first time in EA SPORTS FIFA history you can play as women’s world club teams—a benchmark given its own Key Art and motion content.
For the first time in EA SPORTS FIFA history you can play as women’s world club teams—a benchmark given its own Key Art and motion content.
For the first time in EA SPORTS FIFA history you can play as women’s world club teams—a benchmark given its own Key Art and motion content.
For the first time in EA SPORTS FIFA history you can play as women’s world club teams—a benchmark given its own Key Art and motion content.
For the first time in EA SPORTS FIFA history you can play as women’s world club teams—a benchmark given its own Key Art and motion content.
For the first time in EA SPORTS FIFA history you can play as women’s world club teams—a benchmark given its own Key Art and motion content.
For the first time in EA SPORTS FIFA history you can play as women’s world club teams—a benchmark given its own Key Art and motion content.
For the first time in EA SPORTS FIFA history you can play as women’s world club teams—a benchmark given its own Key Art and motion content.
For the first time in EA SPORTS FIFA history you can play as women’s world club teams—a benchmark given its own Key Art and motion content.
For the first time in EA SPORTS FIFA history you can play as women’s world club teams—a benchmark given its own Key Art and motion content.
For the first time in EA SPORTS FIFA history you can play as women’s world club teams—a benchmark given its own Key Art and motion content.
For the first time in EA SPORTS FIFA history you can play as women’s world club teams—a benchmark given its own Key Art and motion content.
For the first time in EA SPORTS FIFA history you can play as women’s world club teams—a benchmark given its own Key Art and motion content.
