Nixon
Smart-ass watch.
Not every product has to take itself seriously, and Nixon is a brand that doesn’t mind playing around a little bit. We know that better than anyone since we designed the original Nixon Dork almost 20 years ago. This time around we were excited to build on the fun, retro-futurism of the original watch while taking advantage of all tech and manufacturing advancements over the last two decades. Thinner, louder, brighter, rechargeable, more durable, more wearable, and most of all, more fun! After designing the ultimate in eye-free time telling, we partnered with Nixon to develop and then produce a campaign to re-introduce the Dork to the world. With the inspiration for the product being firmly rooted in the maker community, we looked to infuse this DIY, and all around smart-ass vibe to a spirited campaign.
Industrial Design
Omni-Channel Strategy
Concept & Narrative
Art Direction & Design
Content Creation
Systems & Toolkits
We wanted to pay homage to the original Nixon Dork while being sure to modernize design, construction, and dork-ness. We dug back into Nixon’s past and also studied other modern takes on classic design.
We wanted to pay homage to the original Nixon Dork while being sure to modernize design, construction, and dork-ness. We dug back into Nixon’s past and also studied other modern takes on classic design.
We wanted to pay homage to the original Nixon Dork while being sure to modernize design, construction, and dork-ness. We dug back into Nixon’s past and also studied other modern takes on classic design.
We wanted to pay homage to the original Nixon Dork while being sure to modernize design, construction, and dork-ness. We dug back into Nixon’s past and also studied other modern takes on classic design.
We wanted to pay homage to the original Nixon Dork while being sure to modernize design, construction, and dork-ness. We dug back into Nixon’s past and also studied other modern takes on classic design.
We wanted to pay homage to the original Nixon Dork while being sure to modernize design, construction, and dork-ness. We dug back into Nixon’s past and also studied other modern takes on classic design.
We wanted to pay homage to the original Nixon Dork while being sure to modernize design, construction, and dork-ness. We dug back into Nixon’s past and also studied other modern takes on classic design.
We wanted to pay homage to the original Nixon Dork while being sure to modernize design, construction, and dork-ness. We dug back into Nixon’s past and also studied other modern takes on classic design.
We wanted to pay homage to the original Nixon Dork while being sure to modernize design, construction, and dork-ness. We dug back into Nixon’s past and also studied other modern takes on classic design.
We wanted to pay homage to the original Nixon Dork while being sure to modernize design, construction, and dork-ness. We dug back into Nixon’s past and also studied other modern takes on classic design.
We wanted to pay homage to the original Nixon Dork while being sure to modernize design, construction, and dork-ness. We dug back into Nixon’s past and also studied other modern takes on classic design.
We wanted to pay homage to the original Nixon Dork while being sure to modernize design, construction, and dork-ness. We dug back into Nixon’s past and also studied other modern takes on classic design.
We wanted to pay homage to the original Nixon Dork while being sure to modernize design, construction, and dork-ness. We dug back into Nixon’s past and also studied other modern takes on classic design.
We wanted to pay homage to the original Nixon Dork while being sure to modernize design, construction, and dork-ness. We dug back into Nixon’s past and also studied other modern takes on classic design.
A pixel array is a fun “dorky” canvas to create numbers and letters. Legibility is always the primary goal, but some watches demand a unique font character exploration.
A pixel array is a fun “dorky” canvas to create numbers and letters. Legibility is always the primary goal, but some watches demand a unique font character exploration.
A pixel array is a fun “dorky” canvas to create numbers and letters. Legibility is always the primary goal, but some watches demand a unique font character exploration.
A pixel array is a fun “dorky” canvas to create numbers and letters. Legibility is always the primary goal, but some watches demand a unique font character exploration.
A pixel array is a fun “dorky” canvas to create numbers and letters. Legibility is always the primary goal, but some watches demand a unique font character exploration.
A pixel array is a fun “dorky” canvas to create numbers and letters. Legibility is always the primary goal, but some watches demand a unique font character exploration.
A pixel array is a fun “dorky” canvas to create numbers and letters. Legibility is always the primary goal, but some watches demand a unique font character exploration.
A pixel array is a fun “dorky” canvas to create numbers and letters. Legibility is always the primary goal, but some watches demand a unique font character exploration.
A pixel array is a fun “dorky” canvas to create numbers and letters. Legibility is always the primary goal, but some watches demand a unique font character exploration.
A pixel array is a fun “dorky” canvas to create numbers and letters. Legibility is always the primary goal, but some watches demand a unique font character exploration.
A pixel array is a fun “dorky” canvas to create numbers and letters. Legibility is always the primary goal, but some watches demand a unique font character exploration.
A pixel array is a fun “dorky” canvas to create numbers and letters. Legibility is always the primary goal, but some watches demand a unique font character exploration.
A pixel array is a fun “dorky” canvas to create numbers and letters. Legibility is always the primary goal, but some watches demand a unique font character exploration.
A pixel array is a fun “dorky” canvas to create numbers and letters. Legibility is always the primary goal, but some watches demand a unique font character exploration.
Chock-full of personality—we picked up where the product design left off using cheeky studio photography to showcase the feature and personality of the Dork.
Chock-full of personality—we picked up where the product design left off using cheeky studio photography to showcase the feature and personality of the Dork.
Chock-full of personality—we picked up where the product design left off using cheeky studio photography to showcase the feature and personality of the Dork.
Chock-full of personality—we picked up where the product design left off using cheeky studio photography to showcase the feature and personality of the Dork.
Chock-full of personality—we picked up where the product design left off using cheeky studio photography to showcase the feature and personality of the Dork.
Chock-full of personality—we picked up where the product design left off using cheeky studio photography to showcase the feature and personality of the Dork.
Chock-full of personality—we picked up where the product design left off using cheeky studio photography to showcase the feature and personality of the Dork.
Chock-full of personality—we picked up where the product design left off using cheeky studio photography to showcase the feature and personality of the Dork.
Chock-full of personality—we picked up where the product design left off using cheeky studio photography to showcase the feature and personality of the Dork.
Chock-full of personality—we picked up where the product design left off using cheeky studio photography to showcase the feature and personality of the Dork.
Chock-full of personality—we picked up where the product design left off using cheeky studio photography to showcase the feature and personality of the Dork.
Chock-full of personality—we picked up where the product design left off using cheeky studio photography to showcase the feature and personality of the Dork.
Chock-full of personality—we picked up where the product design left off using cheeky studio photography to showcase the feature and personality of the Dork.
Chock-full of personality—we picked up where the product design left off using cheeky studio photography to showcase the feature and personality of the Dork.
Primary colors, 8-bit icons a DIY inspired sticker language and cleverly composed studio photography were all combined for an irreverent campaign fit for a watch with a mind of it’s own.
Primary colors, 8-bit icons a DIY inspired sticker language and cleverly composed studio photography were all combined for an irreverent campaign fit for a watch with a mind of it’s own.
Primary colors, 8-bit icons a DIY inspired sticker language and cleverly composed studio photography were all combined for an irreverent campaign fit for a watch with a mind of it’s own.
Primary colors, 8-bit icons a DIY inspired sticker language and cleverly composed studio photography were all combined for an irreverent campaign fit for a watch with a mind of it’s own.
Primary colors, 8-bit icons a DIY inspired sticker language and cleverly composed studio photography were all combined for an irreverent campaign fit for a watch with a mind of it’s own.
Primary colors, 8-bit icons a DIY inspired sticker language and cleverly composed studio photography were all combined for an irreverent campaign fit for a watch with a mind of it’s own.
Primary colors, 8-bit icons a DIY inspired sticker language and cleverly composed studio photography were all combined for an irreverent campaign fit for a watch with a mind of it’s own.
Primary colors, 8-bit icons a DIY inspired sticker language and cleverly composed studio photography were all combined for an irreverent campaign fit for a watch with a mind of it’s own.
Primary colors, 8-bit icons a DIY inspired sticker language and cleverly composed studio photography were all combined for an irreverent campaign fit for a watch with a mind of it’s own.
Primary colors, 8-bit icons a DIY inspired sticker language and cleverly composed studio photography were all combined for an irreverent campaign fit for a watch with a mind of it’s own.
Primary colors, 8-bit icons a DIY inspired sticker language and cleverly composed studio photography were all combined for an irreverent campaign fit for a watch with a mind of it’s own.
Primary colors, 8-bit icons a DIY inspired sticker language and cleverly composed studio photography were all combined for an irreverent campaign fit for a watch with a mind of it’s own.
Primary colors, 8-bit icons a DIY inspired sticker language and cleverly composed studio photography were all combined for an irreverent campaign fit for a watch with a mind of it’s own.
Primary colors, 8-bit icons a DIY inspired sticker language and cleverly composed studio photography were all combined for an irreverent campaign fit for a watch with a mind of it’s own.
