adidas
Celebrating jerseys that stand for more.
Pre-Match jerseys are a staple for soccer and for the adidas/MLS partnership. For the ‘24 season, Cinco was asked to spark desire for the product by telling the story of the mission-driven design inspiration behind this collection of jerseys. Our charge was to weave together five separate jersey campaigns through one design system. We created bespoke background screen artwork for each jersey and captured a wide variety of images and asset types. Our toolkit delivered a range of static and motion executions to be leveraged across web, email, and social channels.
Omni-Channel Strategy
Art Direction & Design
Content Creation
Planning & Production
Systems & Toolkits
All five jerseys have different stories that inspired their designs. We created patterns and textures inspired by these product stories, which was then displayed on the screens we used as backgrounds for the photoshoot.
All five jerseys have different stories that inspired their designs. We created patterns and textures inspired by these product stories, which was then displayed on the screens we used as backgrounds for the photoshoot.
All five jerseys have different stories that inspired their designs. We created patterns and textures inspired by these product stories, which was then displayed on the screens we used as backgrounds for the photoshoot.
All five jerseys have different stories that inspired their designs. We created patterns and textures inspired by these product stories, which was then displayed on the screens we used as backgrounds for the photoshoot.
All five jerseys have different stories that inspired their designs. We created patterns and textures inspired by these product stories, which was then displayed on the screens we used as backgrounds for the photoshoot.
All five jerseys have different stories that inspired their designs. We created patterns and textures inspired by these product stories, which was then displayed on the screens we used as backgrounds for the photoshoot.
All five jerseys have different stories that inspired their designs. We created patterns and textures inspired by these product stories, which was then displayed on the screens we used as backgrounds for the photoshoot.
All five jerseys have different stories that inspired their designs. We created patterns and textures inspired by these product stories, which was then displayed on the screens we used as backgrounds for the photoshoot.
All five jerseys have different stories that inspired their designs. We created patterns and textures inspired by these product stories, which was then displayed on the screens we used as backgrounds for the photoshoot.
All five jerseys have different stories that inspired their designs. We created patterns and textures inspired by these product stories, which was then displayed on the screens we used as backgrounds for the photoshoot.
All five jerseys have different stories that inspired their designs. We created patterns and textures inspired by these product stories, which was then displayed on the screens we used as backgrounds for the photoshoot.
All five jerseys have different stories that inspired their designs. We created patterns and textures inspired by these product stories, which was then displayed on the screens we used as backgrounds for the photoshoot.
All five jerseys have different stories that inspired their designs. We created patterns and textures inspired by these product stories, which was then displayed on the screens we used as backgrounds for the photoshoot.
This project established a visual system for retail and social channels that allowed each story to shine on its own, but also ties MLS campaigns together through the product.
This project established a visual system for retail and social channels that allowed each story to shine on its own, but also ties MLS campaigns together through the product.
This project established a visual system for retail and social channels that allowed each story to shine on its own, but also ties MLS campaigns together through the product.
This project established a visual system for retail and social channels that allowed each story to shine on its own, but also ties MLS campaigns together through the product.
This project established a visual system for retail and social channels that allowed each story to shine on its own, but also ties MLS campaigns together through the product.
This project established a visual system for retail and social channels that allowed each story to shine on its own, but also ties MLS campaigns together through the product.
This project established a visual system for retail and social channels that allowed each story to shine on its own, but also ties MLS campaigns together through the product.
This project established a visual system for retail and social channels that allowed each story to shine on its own, but also ties MLS campaigns together through the product.
This project established a visual system for retail and social channels that allowed each story to shine on its own, but also ties MLS campaigns together through the product.
This project established a visual system for retail and social channels that allowed each story to shine on its own, but also ties MLS campaigns together through the product.
This project established a visual system for retail and social channels that allowed each story to shine on its own, but also ties MLS campaigns together through the product.
This project established a visual system for retail and social channels that allowed each story to shine on its own, but also ties MLS campaigns together through the product.
This project established a visual system for retail and social channels that allowed each story to shine on its own, but also ties MLS campaigns together through the product.
This project established a visual system for retail and social channels that allowed each story to shine on its own, but also ties MLS campaigns together through the product.
Five product stories connected through a content and design system. This approach delivers connectivity across separate moments and stories throughout the MLS season.
Five product stories connected through a content and design system. This approach delivers connectivity across separate moments and stories throughout the MLS season.
Five product stories connected through a content and design system. This approach delivers connectivity across separate moments and stories throughout the MLS season.
Five product stories connected through a content and design system. This approach delivers connectivity across separate moments and stories throughout the MLS season.
Five product stories connected through a content and design system. This approach delivers connectivity across separate moments and stories throughout the MLS season.
Five product stories connected through a content and design system. This approach delivers connectivity across separate moments and stories throughout the MLS season.
Five product stories connected through a content and design system. This approach delivers connectivity across separate moments and stories throughout the MLS season.
Five product stories connected through a content and design system. This approach delivers connectivity across separate moments and stories throughout the MLS season.
Five product stories connected through a content and design system. This approach delivers connectivity across separate moments and stories throughout the MLS season.
Five product stories connected through a content and design system. This approach delivers connectivity across separate moments and stories throughout the MLS season.
Five product stories connected through a content and design system. This approach delivers connectivity across separate moments and stories throughout the MLS season.
Five product stories connected through a content and design system. This approach delivers connectivity across separate moments and stories throughout the MLS season.
Five product stories connected through a content and design system. This approach delivers connectivity across separate moments and stories throughout the MLS season.
Five product stories connected through a content and design system. This approach delivers connectivity across separate moments and stories throughout the MLS season.
These products and the supporting campaigns amplify a cultural connection between the MLS community and these important missions. Each club, in each city, has a product to represent their connection to each story.
These products and the supporting campaigns amplify a cultural connection between the MLS community and these important missions. Each club, in each city, has a product to represent their connection to each story.
These products and the supporting campaigns amplify a cultural connection between the MLS community and these important missions. Each club, in each city, has a product to represent their connection to each story.
These products and the supporting campaigns amplify a cultural connection between the MLS community and these important missions. Each club, in each city, has a product to represent their connection to each story.
These products and the supporting campaigns amplify a cultural connection between the MLS community and these important missions. Each club, in each city, has a product to represent their connection to each story.
These products and the supporting campaigns amplify a cultural connection between the MLS community and these important missions. Each club, in each city, has a product to represent their connection to each story.
These products and the supporting campaigns amplify a cultural connection between the MLS community and these important missions. Each club, in each city, has a product to represent their connection to each story.
These products and the supporting campaigns amplify a cultural connection between the MLS community and these important missions. Each club, in each city, has a product to represent their connection to each story.
These products and the supporting campaigns amplify a cultural connection between the MLS community and these important missions. Each club, in each city, has a product to represent their connection to each story.
These products and the supporting campaigns amplify a cultural connection between the MLS community and these important missions. Each club, in each city, has a product to represent their connection to each story.
These products and the supporting campaigns amplify a cultural connection between the MLS community and these important missions. Each club, in each city, has a product to represent their connection to each story.
These products and the supporting campaigns amplify a cultural connection between the MLS community and these important missions. Each club, in each city, has a product to represent their connection to each story.
These products and the supporting campaigns amplify a cultural connection between the MLS community and these important missions. Each club, in each city, has a product to represent their connection to each story.
These products and the supporting campaigns amplify a cultural connection between the MLS community and these important missions. Each club, in each city, has a product to represent their connection to each story.
