Flying Embers

A magical concoction takes flight.

Flying Embers promises the kick of a strong beer with the homeopathic properties of shamanic herbs and live cultures. A passion project from one of the pioneers of the modern Kombucha movement it was the first step in a new adventure to craft a healthier alternative to the same old same old by tapping into a centuries-old tradition in brewing. With natural fermentation and magical botanical blends, they set out to inspire those looking for a little more surprise in what they sip at the end of the day. Our task? To re-envision the 2000-year-old drink for the modern-day shelf and craft a brand ready to scale with every new innovation they dream up. We based the design system on their creative blends of organic ingredients and crafted a logo that represented the rebirth of their original distillery lost in the Santa Barbara wildfires. The new mark captures their spirit of resilience and creativity and an uncanny ability to keep pushing for the next. Today, hard kombucha is one of the fastest-growing beverage categories, and Flying Embers is pioneering the way on unbridled imagination. With an expanding line of taprooms in Los Angeles, Santa Barbara, and Boston and with new products stealing shelf space in beer aisles everywhere, Flying Embers is still just starting to rise.
Platform & Positioning
Signature Assets
Visual Language
Tone & Manner
Systems & Toolkits
Art Direction & Design

A blend of art & science, we developed a system of organic patterns to express the harmony of botanical flavoring and the mercurial fermentation process of kombucha.

A blend of art & science, we developed a system of organic patterns to express the harmony of botanical flavoring and the mercurial fermentation process of kombucha.

A blend of art & science, we developed a system of organic patterns to express the harmony of botanical flavoring and the mercurial fermentation process of kombucha.
A blend of art & science, we developed a system of organic patterns to express the harmony of botanical flavoring and the mercurial fermentation process of kombucha.
A blend of art & science, we developed a system of organic patterns to express the harmony of botanical flavoring and the mercurial fermentation process of kombucha.
A blend of art & science, we developed a system of organic patterns to express the harmony of botanical flavoring and the mercurial fermentation process of kombucha.
A blend of art & science, we developed a system of organic patterns to express the harmony of botanical flavoring and the mercurial fermentation process of kombucha.
A blend of art & science, we developed a system of organic patterns to express the harmony of botanical flavoring and the mercurial fermentation process of kombucha.
A blend of art & science, we developed a system of organic patterns to express the harmony of botanical flavoring and the mercurial fermentation process of kombucha.
A blend of art & science, we developed a system of organic patterns to express the harmony of botanical flavoring and the mercurial fermentation process of kombucha.

A blend of art & science, we developed a system of organic patterns to express the harmony of botanical flavoring and the mercurial fermentation process of kombucha.

A blend of art & science, we developed a system of organic patterns to express the harmony of botanical flavoring and the mercurial fermentation process of kombucha.
A blend of art & science, we developed a system of organic patterns to express the harmony of botanical flavoring and the mercurial fermentation process of kombucha.