adidas
Introducing the next cultural icon for her.
With the continued success of their Originals products, adidas identified additional under leveraged low profile product franchises that could extend their momentum and evolve with her style preferences. Cinco was tapped to concept, shoot, and deliver a toolkit that could be leveraged by DTC and trade partners to digitally speak to a fashion-forward Gen Z audience. We delivered a campaign ready to deploy across .com, the adidas app, paid media, and social channels.
Omni-Channel Strategy
Art Direction & Design
Content Creation
Planning & Production
Systems & Toolkits
This campaign introduces the Taekwondo in its native context — a playful, iconic shoe with effortless style.
This campaign introduces the Taekwondo in its native context — a playful, iconic shoe with effortless style.
This campaign introduces the Taekwondo in its native context — a playful, iconic shoe with effortless style.
This campaign introduces the Taekwondo in its native context — a playful, iconic shoe with effortless style.
This campaign introduces the Taekwondo in its native context — a playful, iconic shoe with effortless style.
This campaign introduces the Taekwondo in its native context — a playful, iconic shoe with effortless style.
This campaign introduces the Taekwondo in its native context — a playful, iconic shoe with effortless style.
This campaign introduces the Taekwondo in its native context — a playful, iconic shoe with effortless style.
This campaign introduces the Taekwondo in its native context — a playful, iconic shoe with effortless style.
This campaign introduces the Taekwondo in its native context — a playful, iconic shoe with effortless style.
This campaign introduces the Taekwondo in its native context — a playful, iconic shoe with effortless style.
This campaign introduces the Taekwondo in its native context — a playful, iconic shoe with effortless style.
This campaign introduces the Taekwondo in its native context — a playful, iconic shoe with effortless style.
This campaign introduces the Taekwondo in its native context — a playful, iconic shoe with effortless style.
Leveraging the global Adidas Originals brand narrative, we created a campaign and story that is dynamic and versatile, focused on celebrating the spirit of the Taekwondo.
Leveraging the global Adidas Originals brand narrative, we created a campaign and story that is dynamic and versatile, focused on celebrating the spirit of the Taekwondo.
Leveraging the global Adidas Originals brand narrative, we created a campaign and story that is dynamic and versatile, focused on celebrating the spirit of the Taekwondo.
Leveraging the global Adidas Originals brand narrative, we created a campaign and story that is dynamic and versatile, focused on celebrating the spirit of the Taekwondo.
Leveraging the global Adidas Originals brand narrative, we created a campaign and story that is dynamic and versatile, focused on celebrating the spirit of the Taekwondo.
Leveraging the global Adidas Originals brand narrative, we created a campaign and story that is dynamic and versatile, focused on celebrating the spirit of the Taekwondo.
Leveraging the global Adidas Originals brand narrative, we created a campaign and story that is dynamic and versatile, focused on celebrating the spirit of the Taekwondo.
Leveraging the global Adidas Originals brand narrative, we created a campaign and story that is dynamic and versatile, focused on celebrating the spirit of the Taekwondo.
Leveraging the global Adidas Originals brand narrative, we created a campaign and story that is dynamic and versatile, focused on celebrating the spirit of the Taekwondo.
Leveraging the global Adidas Originals brand narrative, we created a campaign and story that is dynamic and versatile, focused on celebrating the spirit of the Taekwondo.
Leveraging the global Adidas Originals brand narrative, we created a campaign and story that is dynamic and versatile, focused on celebrating the spirit of the Taekwondo.
Leveraging the global Adidas Originals brand narrative, we created a campaign and story that is dynamic and versatile, focused on celebrating the spirit of the Taekwondo.
Leveraging the global Adidas Originals brand narrative, we created a campaign and story that is dynamic and versatile, focused on celebrating the spirit of the Taekwondo.
Leveraging the global Adidas Originals brand narrative, we created a campaign and story that is dynamic and versatile, focused on celebrating the spirit of the Taekwondo.
