Not Impossible Labs
Bring music to life for the deaf community.
Not Impossible Labs set out to solve a powerful problem: how to make the experience of music accessible to the deaf and hard-of-hearing community—not just through sound, but through the body. To support this vision, they needed a brand identity that was as scalable and sensory-rich as the technology itself. The challenge extended beyond branding—it included creating an industrial design and experience platform that could be shared, adapted, and expanded by creators across artistic disciplines.
Industrial Design
Brand Design
Content Strategy
Content Creation
Asset Libraries
The simple yet expressive identity system was inspired by the essence of sound itself. Gridded patterns of color and line were developed to visually echo the reverberations of music, aligning with the groundbreaking technology that transforms audio into tactile vibrations felt across the body.
The simple yet expressive identity system was inspired by the essence of sound itself. Gridded patterns of color and line were developed to visually echo the reverberations of music, aligning with the groundbreaking technology that transforms audio into tactile vibrations felt across the body.
The simple yet expressive identity system was inspired by the essence of sound itself. Gridded patterns of color and line were developed to visually echo the reverberations of music, aligning with the groundbreaking technology that transforms audio into tactile vibrations felt across the body.
The simple yet expressive identity system was inspired by the essence of sound itself. Gridded patterns of color and line were developed to visually echo the reverberations of music, aligning with the groundbreaking technology that transforms audio into tactile vibrations felt across the body.
The simple yet expressive identity system was inspired by the essence of sound itself. Gridded patterns of color and line were developed to visually echo the reverberations of music, aligning with the groundbreaking technology that transforms audio into tactile vibrations felt across the body.
The simple yet expressive identity system was inspired by the essence of sound itself. Gridded patterns of color and line were developed to visually echo the reverberations of music, aligning with the groundbreaking technology that transforms audio into tactile vibrations felt across the body.
The simple yet expressive identity system was inspired by the essence of sound itself. Gridded patterns of color and line were developed to visually echo the reverberations of music, aligning with the groundbreaking technology that transforms audio into tactile vibrations felt across the body.
The simple yet expressive identity system was inspired by the essence of sound itself. Gridded patterns of color and line were developed to visually echo the reverberations of music, aligning with the groundbreaking technology that transforms audio into tactile vibrations felt across the body.
The simple yet expressive identity system was inspired by the essence of sound itself. Gridded patterns of color and line were developed to visually echo the reverberations of music, aligning with the groundbreaking technology that transforms audio into tactile vibrations felt across the body.
The simple yet expressive identity system was inspired by the essence of sound itself. Gridded patterns of color and line were developed to visually echo the reverberations of music, aligning with the groundbreaking technology that transforms audio into tactile vibrations felt across the body.
The simple yet expressive identity system was inspired by the essence of sound itself. Gridded patterns of color and line were developed to visually echo the reverberations of music, aligning with the groundbreaking technology that transforms audio into tactile vibrations felt across the body.
The simple yet expressive identity system was inspired by the essence of sound itself. Gridded patterns of color and line were developed to visually echo the reverberations of music, aligning with the groundbreaking technology that transforms audio into tactile vibrations felt across the body.
The simple yet expressive identity system was inspired by the essence of sound itself. Gridded patterns of color and line were developed to visually echo the reverberations of music, aligning with the groundbreaking technology that transforms audio into tactile vibrations felt across the body.
Dubbed the “surround body experience,” the vibrotextile™ wearable we designed uses Avnet-engineered components to convert audio into vibrations across 24 pressure-optimized body points—letting users feel and see music through synchronized haptics and LED lighting.
Dubbed the “surround body experience,” the vibrotextile™ wearable we designed uses Avnet-engineered components to convert audio into vibrations across 24 pressure-optimized body points—letting users feel and see music through synchronized haptics and LED lighting.
Dubbed the “surround body experience,” the vibrotextile™ wearable we designed uses Avnet-engineered components to convert audio into vibrations across 24 pressure-optimized body points—letting users feel and see music through synchronized haptics and LED lighting.
Dubbed the “surround body experience,” the vibrotextile™ wearable we designed uses Avnet-engineered components to convert audio into vibrations across 24 pressure-optimized body points—letting users feel and see music through synchronized haptics and LED lighting.
Dubbed the “surround body experience,” the vibrotextile™ wearable we designed uses Avnet-engineered components to convert audio into vibrations across 24 pressure-optimized body points—letting users feel and see music through synchronized haptics and LED lighting.
Dubbed the “surround body experience,” the vibrotextile™ wearable we designed uses Avnet-engineered components to convert audio into vibrations across 24 pressure-optimized body points—letting users feel and see music through synchronized haptics and LED lighting.
Dubbed the “surround body experience,” the vibrotextile™ wearable we designed uses Avnet-engineered components to convert audio into vibrations across 24 pressure-optimized body points—letting users feel and see music through synchronized haptics and LED lighting.
Dubbed the “surround body experience,” the vibrotextile™ wearable we designed uses Avnet-engineered components to convert audio into vibrations across 24 pressure-optimized body points—letting users feel and see music through synchronized haptics and LED lighting.
Dubbed the “surround body experience,” the vibrotextile™ wearable we designed uses Avnet-engineered components to convert audio into vibrations across 24 pressure-optimized body points—letting users feel and see music through synchronized haptics and LED lighting.
Dubbed the “surround body experience,” the vibrotextile™ wearable we designed uses Avnet-engineered components to convert audio into vibrations across 24 pressure-optimized body points—letting users feel and see music through synchronized haptics and LED lighting.
Dubbed the “surround body experience,” the vibrotextile™ wearable we designed uses Avnet-engineered components to convert audio into vibrations across 24 pressure-optimized body points—letting users feel and see music through synchronized haptics and LED lighting.
Dubbed the “surround body experience,” the vibrotextile™ wearable we designed uses Avnet-engineered components to convert audio into vibrations across 24 pressure-optimized body points—letting users feel and see music through synchronized haptics and LED lighting.
Dubbed the “surround body experience,” the vibrotextile™ wearable we designed uses Avnet-engineered components to convert audio into vibrations across 24 pressure-optimized body points—letting users feel and see music through synchronized haptics and LED lighting.
Dubbed the “surround body experience,” the vibrotextile™ wearable we designed uses Avnet-engineered components to convert audio into vibrations across 24 pressure-optimized body points—letting users feel and see music through synchronized haptics and LED lighting.
MN:I was recognized as one of Time’s Best Inventions of 2023, earning additional honors like the Silver IDEA Award for Social Impact (IDSA) and a SXSW Interactive Innovation Award.
MN:I was recognized as one of Time’s Best Inventions of 2023, earning additional honors like the Silver IDEA Award for Social Impact (IDSA) and a SXSW Interactive Innovation Award.
MN:I was recognized as one of Time’s Best Inventions of 2023, earning additional honors like the Silver IDEA Award for Social Impact (IDSA) and a SXSW Interactive Innovation Award.
MN:I was recognized as one of Time’s Best Inventions of 2023, earning additional honors like the Silver IDEA Award for Social Impact (IDSA) and a SXSW Interactive Innovation Award.
MN:I was recognized as one of Time’s Best Inventions of 2023, earning additional honors like the Silver IDEA Award for Social Impact (IDSA) and a SXSW Interactive Innovation Award.
MN:I was recognized as one of Time’s Best Inventions of 2023, earning additional honors like the Silver IDEA Award for Social Impact (IDSA) and a SXSW Interactive Innovation Award.
MN:I was recognized as one of Time’s Best Inventions of 2023, earning additional honors like the Silver IDEA Award for Social Impact (IDSA) and a SXSW Interactive Innovation Award.
MN:I was recognized as one of Time’s Best Inventions of 2023, earning additional honors like the Silver IDEA Award for Social Impact (IDSA) and a SXSW Interactive Innovation Award.
MN:I was recognized as one of Time’s Best Inventions of 2023, earning additional honors like the Silver IDEA Award for Social Impact (IDSA) and a SXSW Interactive Innovation Award.
MN:I was recognized as one of Time’s Best Inventions of 2023, earning additional honors like the Silver IDEA Award for Social Impact (IDSA) and a SXSW Interactive Innovation Award.
MN:I was recognized as one of Time’s Best Inventions of 2023, earning additional honors like the Silver IDEA Award for Social Impact (IDSA) and a SXSW Interactive Innovation Award.
MN:I was recognized as one of Time’s Best Inventions of 2023, earning additional honors like the Silver IDEA Award for Social Impact (IDSA) and a SXSW Interactive Innovation Award.
MN:I was recognized as one of Time’s Best Inventions of 2023, earning additional honors like the Silver IDEA Award for Social Impact (IDSA) and a SXSW Interactive Innovation Award.
MN:I was recognized as one of Time’s Best Inventions of 2023, earning additional honors like the Silver IDEA Award for Social Impact (IDSA) and a SXSW Interactive Innovation Award.
The system had a beta debut at Las Vegas’s Life is Beautiful festival, where 200 deaf and hearing attendees experienced music together through our wearable tech—demonstrating that music can be inclusive, immersive, and shared.
The system had a beta debut at Las Vegas’s Life is Beautiful festival, where 200 deaf and hearing attendees experienced music together through our wearable tech—demonstrating that music can be inclusive, immersive, and shared.
The system had a beta debut at Las Vegas’s Life is Beautiful festival, where 200 deaf and hearing attendees experienced music together through our wearable tech—demonstrating that music can be inclusive, immersive, and shared.
The system had a beta debut at Las Vegas’s Life is Beautiful festival, where 200 deaf and hearing attendees experienced music together through our wearable tech—demonstrating that music can be inclusive, immersive, and shared.
The system had a beta debut at Las Vegas’s Life is Beautiful festival, where 200 deaf and hearing attendees experienced music together through our wearable tech—demonstrating that music can be inclusive, immersive, and shared.
The system had a beta debut at Las Vegas’s Life is Beautiful festival, where 200 deaf and hearing attendees experienced music together through our wearable tech—demonstrating that music can be inclusive, immersive, and shared.
The system had a beta debut at Las Vegas’s Life is Beautiful festival, where 200 deaf and hearing attendees experienced music together through our wearable tech—demonstrating that music can be inclusive, immersive, and shared.
The system had a beta debut at Las Vegas’s Life is Beautiful festival, where 200 deaf and hearing attendees experienced music together through our wearable tech—demonstrating that music can be inclusive, immersive, and shared.
The system had a beta debut at Las Vegas’s Life is Beautiful festival, where 200 deaf and hearing attendees experienced music together through our wearable tech—demonstrating that music can be inclusive, immersive, and shared.
The system had a beta debut at Las Vegas’s Life is Beautiful festival, where 200 deaf and hearing attendees experienced music together through our wearable tech—demonstrating that music can be inclusive, immersive, and shared.
The system had a beta debut at Las Vegas’s Life is Beautiful festival, where 200 deaf and hearing attendees experienced music together through our wearable tech—demonstrating that music can be inclusive, immersive, and shared.
The system had a beta debut at Las Vegas’s Life is Beautiful festival, where 200 deaf and hearing attendees experienced music together through our wearable tech—demonstrating that music can be inclusive, immersive, and shared.
The system had a beta debut at Las Vegas’s Life is Beautiful festival, where 200 deaf and hearing attendees experienced music together through our wearable tech—demonstrating that music can be inclusive, immersive, and shared.
The system had a beta debut at Las Vegas’s Life is Beautiful festival, where 200 deaf and hearing attendees experienced music together through our wearable tech—demonstrating that music can be inclusive, immersive, and shared.
We helped Not Impossible Labs launch the Creator Network, a platform that lets artists create their own vibration and light patterns. Workshops in New York and an exhibition at the Museum of the Moving Image show how this technology can be used in film and art installations.
We helped Not Impossible Labs launch the Creator Network, a platform that lets artists create their own vibration and light patterns. Workshops in New York and an exhibition at the Museum of the Moving Image show how this technology can be used in film and art installations.
We helped Not Impossible Labs launch the Creator Network, a platform that lets artists create their own vibration and light patterns. Workshops in New York and an exhibition at the Museum of the Moving Image show how this technology can be used in film and art installations.
We helped Not Impossible Labs launch the Creator Network, a platform that lets artists create their own vibration and light patterns. Workshops in New York and an exhibition at the Museum of the Moving Image show how this technology can be used in film and art installations.
We helped Not Impossible Labs launch the Creator Network, a platform that lets artists create their own vibration and light patterns. Workshops in New York and an exhibition at the Museum of the Moving Image show how this technology can be used in film and art installations.
We helped Not Impossible Labs launch the Creator Network, a platform that lets artists create their own vibration and light patterns. Workshops in New York and an exhibition at the Museum of the Moving Image show how this technology can be used in film and art installations.
We helped Not Impossible Labs launch the Creator Network, a platform that lets artists create their own vibration and light patterns. Workshops in New York and an exhibition at the Museum of the Moving Image show how this technology can be used in film and art installations.
We helped Not Impossible Labs launch the Creator Network, a platform that lets artists create their own vibration and light patterns. Workshops in New York and an exhibition at the Museum of the Moving Image show how this technology can be used in film and art installations.
We helped Not Impossible Labs launch the Creator Network, a platform that lets artists create their own vibration and light patterns. Workshops in New York and an exhibition at the Museum of the Moving Image show how this technology can be used in film and art installations.
We helped Not Impossible Labs launch the Creator Network, a platform that lets artists create their own vibration and light patterns. Workshops in New York and an exhibition at the Museum of the Moving Image show how this technology can be used in film and art installations.
We helped Not Impossible Labs launch the Creator Network, a platform that lets artists create their own vibration and light patterns. Workshops in New York and an exhibition at the Museum of the Moving Image show how this technology can be used in film and art installations.
We helped Not Impossible Labs launch the Creator Network, a platform that lets artists create their own vibration and light patterns. Workshops in New York and an exhibition at the Museum of the Moving Image show how this technology can be used in film and art installations.
We helped Not Impossible Labs launch the Creator Network, a platform that lets artists create their own vibration and light patterns. Workshops in New York and an exhibition at the Museum of the Moving Image show how this technology can be used in film and art installations.
We helped Not Impossible Labs launch the Creator Network, a platform that lets artists create their own vibration and light patterns. Workshops in New York and an exhibition at the Museum of the Moving Image show how this technology can be used in film and art installations.
