Microsoft

Tapping the infinite potential of Quantum.

Quantum computing has the potential to condense 250 years of scientific progress into the next 25. In that, Microsoft is pioneering the category to tackle problems beyond the reach of current supercomputers. Their technology is accelerating scientific research, facilitating sustainable material creation, and enabling breakthrough discoveries in chemistry and medicine. Cinco was asked to create the visual identity to represent this giant leap in science and help narrate this abstract technology to new partners. Microsoft’s Topological approach, akin to encoding data in a Möbius strip, inspired our design exploration. The graphic system, mirroring the strip's flexibility, symbolizes quantum computing's boundless possibilities. Captured into an Azure Quantum toolkit, it guides Quantum computing communications across the Microsoft brand.
Signature Assets
Visual Language
Tone & Manner
Systems & Toolkits
Content Creation
Asset Libraries

The Möbius shape symbolizes Microsoft's distinctive topological qubit approach in Quantum and serves as the main visual for the program.

The Möbius shape symbolizes Microsoft's distinctive topological qubit approach in Quantum and serves as the main visual for the program.

The Möbius shape symbolizes Microsoft's distinctive topological qubit approach in Quantum and serves as the main visual for the program.
The Möbius shape symbolizes Microsoft's distinctive topological qubit approach in Quantum and serves as the main visual for the program.
The Möbius shape symbolizes Microsoft's distinctive topological qubit approach in Quantum and serves as the main visual for the program.
The Möbius shape symbolizes Microsoft's distinctive topological qubit approach in Quantum and serves as the main visual for the program.
The Möbius shape symbolizes Microsoft's distinctive topological qubit approach in Quantum and serves as the main visual for the program.
The Möbius shape symbolizes Microsoft's distinctive topological qubit approach in Quantum and serves as the main visual for the program.
The Möbius shape symbolizes Microsoft's distinctive topological qubit approach in Quantum and serves as the main visual for the program.
The Möbius shape symbolizes Microsoft's distinctive topological qubit approach in Quantum and serves as the main visual for the program.

The Möbius shape symbolizes Microsoft's distinctive topological qubit approach in Quantum and serves as the main visual for the program.

The Möbius shape symbolizes Microsoft's distinctive topological qubit approach in Quantum and serves as the main visual for the program.
The Möbius shape symbolizes Microsoft's distinctive topological qubit approach in Quantum and serves as the main visual for the program.

The visual identity articulates the broad-reaching impact of quantum computing on a global scale.

The visual identity articulates the broad-reaching impact of quantum computing on a global scale.

The visual identity articulates the broad-reaching impact of quantum computing on a global scale.
The visual identity articulates the broad-reaching impact of quantum computing on a global scale.
The visual identity articulates the broad-reaching impact of quantum computing on a global scale.
The visual identity articulates the broad-reaching impact of quantum computing on a global scale.
The visual identity articulates the broad-reaching impact of quantum computing on a global scale.
The visual identity articulates the broad-reaching impact of quantum computing on a global scale.
The visual identity articulates the broad-reaching impact of quantum computing on a global scale.
The visual identity articulates the broad-reaching impact of quantum computing on a global scale.

The visual identity articulates the broad-reaching impact of quantum computing on a global scale.

The visual identity articulates the broad-reaching impact of quantum computing on a global scale.

The visual identity articulates the broad-reaching impact of quantum computing on a global scale.
The visual identity articulates the broad-reaching impact of quantum computing on a global scale.

Abstract concepts like quantum interference, entanglement and superposition was expressed in a set of illustration assets for use in educational scenarios.

Abstract concepts like quantum interference, entanglement and superposition was expressed in a set of illustration assets for use in educational scenarios.

Abstract concepts like quantum interference, entanglement and superposition was expressed in a set of illustration assets for use in educational scenarios.
Abstract concepts like quantum interference, entanglement and superposition was expressed in a set of illustration assets for use in educational scenarios.
Abstract concepts like quantum interference, entanglement and superposition was expressed in a set of illustration assets for use in educational scenarios.
Abstract concepts like quantum interference, entanglement and superposition was expressed in a set of illustration assets for use in educational scenarios.
Abstract concepts like quantum interference, entanglement and superposition was expressed in a set of illustration assets for use in educational scenarios.
Abstract concepts like quantum interference, entanglement and superposition was expressed in a set of illustration assets for use in educational scenarios.
Abstract concepts like quantum interference, entanglement and superposition was expressed in a set of illustration assets for use in educational scenarios.
Abstract concepts like quantum interference, entanglement and superposition was expressed in a set of illustration assets for use in educational scenarios.

Abstract concepts like quantum interference, entanglement and superposition was expressed in a set of illustration assets for use in educational scenarios.

Abstract concepts like quantum interference, entanglement and superposition was expressed in a set of illustration assets for use in educational scenarios.

Abstract concepts like quantum interference, entanglement and superposition was expressed in a set of illustration assets for use in educational scenarios.
Abstract concepts like quantum interference, entanglement and superposition was expressed in a set of illustration assets for use in educational scenarios.