Away
A digital experience meant to travel.
Away changed the way people think about luggage by making the category feel more designed, more personal, and more connected to the experience of travel. Underlying all of it is a simple belief that the more we travel, the better we all become. Every product decision flows from that idea, creating essentials built to last for every trip to come. As the brand continued evolving its standards, the digital experience needed to do more than merchandise products. It needed to express the system behind them, including the materials, details, testing, service, personalization, and everyday decisions that make Away feel considered from purchase to arrival. Away partnered with Cinco to translate that evolution into a more flexible digital experience across web, email, and priority customer pages. Rather than treating the refreshed brand standards as static guidelines, we shaped them into practical digital behaviors, from the rhythm of a homepage scroll to the way product stories, proof points, and campaign moments come together across the customer journey. The result was a digital foundation built for range, giving the Away team a clearer way to maintain consistency, support new campaigns, and extend the brand with more expression and control.
Web & eCommerce
UI/UX Design
Systems & Toolkits
Email
Prototyping & Technical Consultation
We started with a focused audit of Away’s web and email experience, shaped by input from creative, ecommerce, and email teams. The opportunity was clear: bring more story into the shopping journey, create clearer product pathways, and make the experience easier to scale.
We started with a focused audit of Away’s web and email experience, shaped by input from creative, ecommerce, and email teams. The opportunity was clear: bring more story into the shopping journey, create clearer product pathways, and make the experience easier to scale.
We started with a focused audit of Away’s web and email experience, shaped by input from creative, ecommerce, and email teams. The opportunity was clear: bring more story into the shopping journey, create clearer product pathways, and make the experience easier to scale.
We started with a focused audit of Away’s web and email experience, shaped by input from creative, ecommerce, and email teams. The opportunity was clear: bring more story into the shopping journey, create clearer product pathways, and make the experience easier to scale.
We started with a focused audit of Away’s web and email experience, shaped by input from creative, ecommerce, and email teams. The opportunity was clear: bring more story into the shopping journey, create clearer product pathways, and make the experience easier to scale.
We started with a focused audit of Away’s web and email experience, shaped by input from creative, ecommerce, and email teams. The opportunity was clear: bring more story into the shopping journey, create clearer product pathways, and make the experience easier to scale.
We started with a focused audit of Away’s web and email experience, shaped by input from creative, ecommerce, and email teams. The opportunity was clear: bring more story into the shopping journey, create clearer product pathways, and make the experience easier to scale.
We started with a focused audit of Away’s web and email experience, shaped by input from creative, ecommerce, and email teams. The opportunity was clear: bring more story into the shopping journey, create clearer product pathways, and make the experience easier to scale.
We started with a focused audit of Away’s web and email experience, shaped by input from creative, ecommerce, and email teams. The opportunity was clear: bring more story into the shopping journey, create clearer product pathways, and make the experience easier to scale.
We started with a focused audit of Away’s web and email experience, shaped by input from creative, ecommerce, and email teams. The opportunity was clear: bring more story into the shopping journey, create clearer product pathways, and make the experience easier to scale.
We started with a focused audit of Away’s web and email experience, shaped by input from creative, ecommerce, and email teams. The opportunity was clear: bring more story into the shopping journey, create clearer product pathways, and make the experience easier to scale.
We started with a focused audit of Away’s web and email experience, shaped by input from creative, ecommerce, and email teams. The opportunity was clear: bring more story into the shopping journey, create clearer product pathways, and make the experience easier to scale.
We started with a focused audit of Away’s web and email experience, shaped by input from creative, ecommerce, and email teams. The opportunity was clear: bring more story into the shopping journey, create clearer product pathways, and make the experience easier to scale.
We translated Away’s evolving brand standards into a digital system built for expression and consistency. Clear hierarchy, modular structure, and shared behaviors helped brand and commerce move together across product stories, proof points, shopping moments, and campaign content.
We translated Away’s evolving brand standards into a digital system built for expression and consistency. Clear hierarchy, modular structure, and shared behaviors helped brand and commerce move together across product stories, proof points, shopping moments, and campaign content.
We translated Away’s evolving brand standards into a digital system built for expression and consistency. Clear hierarchy, modular structure, and shared behaviors helped brand and commerce move together across product stories, proof points, shopping moments, and campaign content.
We translated Away’s evolving brand standards into a digital system built for expression and consistency. Clear hierarchy, modular structure, and shared behaviors helped brand and commerce move together across product stories, proof points, shopping moments, and campaign content.
We translated Away’s evolving brand standards into a digital system built for expression and consistency. Clear hierarchy, modular structure, and shared behaviors helped brand and commerce move together across product stories, proof points, shopping moments, and campaign content.
We translated Away’s evolving brand standards into a digital system built for expression and consistency. Clear hierarchy, modular structure, and shared behaviors helped brand and commerce move together across product stories, proof points, shopping moments, and campaign content.
We translated Away’s evolving brand standards into a digital system built for expression and consistency. Clear hierarchy, modular structure, and shared behaviors helped brand and commerce move together across product stories, proof points, shopping moments, and campaign content.
We translated Away’s evolving brand standards into a digital system built for expression and consistency. Clear hierarchy, modular structure, and shared behaviors helped brand and commerce move together across product stories, proof points, shopping moments, and campaign content.
We translated Away’s evolving brand standards into a digital system built for expression and consistency. Clear hierarchy, modular structure, and shared behaviors helped brand and commerce move together across product stories, proof points, shopping moments, and campaign content.
We translated Away’s evolving brand standards into a digital system built for expression and consistency. Clear hierarchy, modular structure, and shared behaviors helped brand and commerce move together across product stories, proof points, shopping moments, and campaign content.
We translated Away’s evolving brand standards into a digital system built for expression and consistency. Clear hierarchy, modular structure, and shared behaviors helped brand and commerce move together across product stories, proof points, shopping moments, and campaign content.
We translated Away’s evolving brand standards into a digital system built for expression and consistency. Clear hierarchy, modular structure, and shared behaviors helped brand and commerce move together across product stories, proof points, shopping moments, and campaign content.
We translated Away’s evolving brand standards into a digital system built for expression and consistency. Clear hierarchy, modular structure, and shared behaviors helped brand and commerce move together across product stories, proof points, shopping moments, and campaign content.
We translated Away’s evolving brand standards into a digital system built for expression and consistency. Clear hierarchy, modular structure, and shared behaviors helped brand and commerce move together across product stories, proof points, shopping moments, and campaign content.
A flexible set of components gave Away more range across web and email. Product grids, story modules, feature callouts, UGC blocks, and campaign emails were designed as reusable parts that could flex across different content needs while keeping the experience consistent.
A flexible set of components gave Away more range across web and email. Product grids, story modules, feature callouts, UGC blocks, and campaign emails were designed as reusable parts that could flex across different content needs while keeping the experience consistent.
A flexible set of components gave Away more range across web and email. Product grids, story modules, feature callouts, UGC blocks, and campaign emails were designed as reusable parts that could flex across different content needs while keeping the experience consistent.
A flexible set of components gave Away more range across web and email. Product grids, story modules, feature callouts, UGC blocks, and campaign emails were designed as reusable parts that could flex across different content needs while keeping the experience consistent.
A flexible set of components gave Away more range across web and email. Product grids, story modules, feature callouts, UGC blocks, and campaign emails were designed as reusable parts that could flex across different content needs while keeping the experience consistent.
A flexible set of components gave Away more range across web and email. Product grids, story modules, feature callouts, UGC blocks, and campaign emails were designed as reusable parts that could flex across different content needs while keeping the experience consistent.
A flexible set of components gave Away more range across web and email. Product grids, story modules, feature callouts, UGC blocks, and campaign emails were designed as reusable parts that could flex across different content needs while keeping the experience consistent.
A flexible set of components gave Away more range across web and email. Product grids, story modules, feature callouts, UGC blocks, and campaign emails were designed as reusable parts that could flex across different content needs while keeping the experience consistent.
A flexible set of components gave Away more range across web and email. Product grids, story modules, feature callouts, UGC blocks, and campaign emails were designed as reusable parts that could flex across different content needs while keeping the experience consistent.
A flexible set of components gave Away more range across web and email. Product grids, story modules, feature callouts, UGC blocks, and campaign emails were designed as reusable parts that could flex across different content needs while keeping the experience consistent.
A flexible set of components gave Away more range across web and email. Product grids, story modules, feature callouts, UGC blocks, and campaign emails were designed as reusable parts that could flex across different content needs while keeping the experience consistent.
A flexible set of components gave Away more range across web and email. Product grids, story modules, feature callouts, UGC blocks, and campaign emails were designed as reusable parts that could flex across different content needs while keeping the experience consistent.
A flexible set of components gave Away more range across web and email. Product grids, story modules, feature callouts, UGC blocks, and campaign emails were designed as reusable parts that could flex across different content needs while keeping the experience consistent.
A flexible set of components gave Away more range across web and email. Product grids, story modules, feature callouts, UGC blocks, and campaign emails were designed as reusable parts that could flex across different content needs while keeping the experience consistent.
Across the digital experience, we gave product and brand storytelling more room to move. Editorial pacing, varied layouts, and subtle interactions helped the experience feel more considered, useful, and distinctly Away.
Across the digital experience, we gave product and brand storytelling more room to move. Editorial pacing, varied layouts, and subtle interactions helped the experience feel more considered, useful, and distinctly Away.
Across the digital experience, we gave product and brand storytelling more room to move. Editorial pacing, varied layouts, and subtle interactions helped the experience feel more considered, useful, and distinctly Away.
Across the digital experience, we gave product and brand storytelling more room to move. Editorial pacing, varied layouts, and subtle interactions helped the experience feel more considered, useful, and distinctly Away.
Across the digital experience, we gave product and brand storytelling more room to move. Editorial pacing, varied layouts, and subtle interactions helped the experience feel more considered, useful, and distinctly Away.
Across the digital experience, we gave product and brand storytelling more room to move. Editorial pacing, varied layouts, and subtle interactions helped the experience feel more considered, useful, and distinctly Away.
Across the digital experience, we gave product and brand storytelling more room to move. Editorial pacing, varied layouts, and subtle interactions helped the experience feel more considered, useful, and distinctly Away.
Across the digital experience, we gave product and brand storytelling more room to move. Editorial pacing, varied layouts, and subtle interactions helped the experience feel more considered, useful, and distinctly Away.
Across the digital experience, we gave product and brand storytelling more room to move. Editorial pacing, varied layouts, and subtle interactions helped the experience feel more considered, useful, and distinctly Away.
Across the digital experience, we gave product and brand storytelling more room to move. Editorial pacing, varied layouts, and subtle interactions helped the experience feel more considered, useful, and distinctly Away.
Across the digital experience, we gave product and brand storytelling more room to move. Editorial pacing, varied layouts, and subtle interactions helped the experience feel more considered, useful, and distinctly Away.
Across the digital experience, we gave product and brand storytelling more room to move. Editorial pacing, varied layouts, and subtle interactions helped the experience feel more considered, useful, and distinctly Away.
Across the digital experience, we gave product and brand storytelling more room to move. Editorial pacing, varied layouts, and subtle interactions helped the experience feel more considered, useful, and distinctly Away.
Across the digital experience, we gave product and brand storytelling more room to move. Editorial pacing, varied layouts, and subtle interactions helped the experience feel more considered, useful, and distinctly Away.
We extended the system into more specific customer moments across Warranty, Quality Testing, and Personalization. Each page paired brand storytelling with clearer UX logic: helping customers understand coverage, see durability through proof, and navigate personalization with more confidence.
We extended the system into more specific customer moments across Warranty, Quality Testing, and Personalization. Each page paired brand storytelling with clearer UX logic: helping customers understand coverage, see durability through proof, and navigate personalization with more confidence.
We extended the system into more specific customer moments across Warranty, Quality Testing, and Personalization. Each page paired brand storytelling with clearer UX logic: helping customers understand coverage, see durability through proof, and navigate personalization with more confidence.
We extended the system into more specific customer moments across Warranty, Quality Testing, and Personalization. Each page paired brand storytelling with clearer UX logic: helping customers understand coverage, see durability through proof, and navigate personalization with more confidence.
We extended the system into more specific customer moments across Warranty, Quality Testing, and Personalization. Each page paired brand storytelling with clearer UX logic: helping customers understand coverage, see durability through proof, and navigate personalization with more confidence.
We extended the system into more specific customer moments across Warranty, Quality Testing, and Personalization. Each page paired brand storytelling with clearer UX logic: helping customers understand coverage, see durability through proof, and navigate personalization with more confidence.
We extended the system into more specific customer moments across Warranty, Quality Testing, and Personalization. Each page paired brand storytelling with clearer UX logic: helping customers understand coverage, see durability through proof, and navigate personalization with more confidence.
We extended the system into more specific customer moments across Warranty, Quality Testing, and Personalization. Each page paired brand storytelling with clearer UX logic: helping customers understand coverage, see durability through proof, and navigate personalization with more confidence.
We extended the system into more specific customer moments across Warranty, Quality Testing, and Personalization. Each page paired brand storytelling with clearer UX logic: helping customers understand coverage, see durability through proof, and navigate personalization with more confidence.
We extended the system into more specific customer moments across Warranty, Quality Testing, and Personalization. Each page paired brand storytelling with clearer UX logic: helping customers understand coverage, see durability through proof, and navigate personalization with more confidence.
We extended the system into more specific customer moments across Warranty, Quality Testing, and Personalization. Each page paired brand storytelling with clearer UX logic: helping customers understand coverage, see durability through proof, and navigate personalization with more confidence.
We extended the system into more specific customer moments across Warranty, Quality Testing, and Personalization. Each page paired brand storytelling with clearer UX logic: helping customers understand coverage, see durability through proof, and navigate personalization with more confidence.
We extended the system into more specific customer moments across Warranty, Quality Testing, and Personalization. Each page paired brand storytelling with clearer UX logic: helping customers understand coverage, see durability through proof, and navigate personalization with more confidence.
We extended the system into more specific customer moments across Warranty, Quality Testing, and Personalization. Each page paired brand storytelling with clearer UX logic: helping customers understand coverage, see durability through proof, and navigate personalization with more confidence.
The handoff became a reusable kit of parts, designed to carry the system beyond the initial designs. Page templates, modular components, responsive behaviors, and development guidance gave the Away team a clear foundation to build from, adapt, and maintain over time.
The handoff became a reusable kit of parts, designed to carry the system beyond the initial designs. Page templates, modular components, responsive behaviors, and development guidance gave the Away team a clear foundation to build from, adapt, and maintain over time.
The handoff became a reusable kit of parts, designed to carry the system beyond the initial designs. Page templates, modular components, responsive behaviors, and development guidance gave the Away team a clear foundation to build from, adapt, and maintain over time.
The handoff became a reusable kit of parts, designed to carry the system beyond the initial designs. Page templates, modular components, responsive behaviors, and development guidance gave the Away team a clear foundation to build from, adapt, and maintain over time.
The handoff became a reusable kit of parts, designed to carry the system beyond the initial designs. Page templates, modular components, responsive behaviors, and development guidance gave the Away team a clear foundation to build from, adapt, and maintain over time.
The handoff became a reusable kit of parts, designed to carry the system beyond the initial designs. Page templates, modular components, responsive behaviors, and development guidance gave the Away team a clear foundation to build from, adapt, and maintain over time.
The handoff became a reusable kit of parts, designed to carry the system beyond the initial designs. Page templates, modular components, responsive behaviors, and development guidance gave the Away team a clear foundation to build from, adapt, and maintain over time.
The handoff became a reusable kit of parts, designed to carry the system beyond the initial designs. Page templates, modular components, responsive behaviors, and development guidance gave the Away team a clear foundation to build from, adapt, and maintain over time.
The handoff became a reusable kit of parts, designed to carry the system beyond the initial designs. Page templates, modular components, responsive behaviors, and development guidance gave the Away team a clear foundation to build from, adapt, and maintain over time.
The handoff became a reusable kit of parts, designed to carry the system beyond the initial designs. Page templates, modular components, responsive behaviors, and development guidance gave the Away team a clear foundation to build from, adapt, and maintain over time.
The handoff became a reusable kit of parts, designed to carry the system beyond the initial designs. Page templates, modular components, responsive behaviors, and development guidance gave the Away team a clear foundation to build from, adapt, and maintain over time.
The handoff became a reusable kit of parts, designed to carry the system beyond the initial designs. Page templates, modular components, responsive behaviors, and development guidance gave the Away team a clear foundation to build from, adapt, and maintain over time.
The handoff became a reusable kit of parts, designed to carry the system beyond the initial designs. Page templates, modular components, responsive behaviors, and development guidance gave the Away team a clear foundation to build from, adapt, and maintain over time.
The handoff became a reusable kit of parts, designed to carry the system beyond the initial designs. Page templates, modular components, responsive behaviors, and development guidance gave the Away team a clear foundation to build from, adapt, and maintain over time.
