Amazon
Redefining a premium shopping experience.
Amazon Beauty tapped Cinco to envision a high-end commerce and premium brand experience acting as the north star for many premium categories across Amazon. Together with Amazon's Beauty team, we conducted a series of sprints to explore, ideate, and develop fresh paths for elevation within the Amazon shopping experience. Our partnership included a full rebrand of the Premium Beauty category as well as a complete revamp of user experience and interface design. Together, we crafted an approach that empowers the category's most iconic beauty brands and influencers to shine while giving shoppers a luxurious experience of category, brand and product discovery with clear avenues for personal expression.
Trend & Insight
Digital Strategy
Visual Language
Systems & Toolkits
UI/UX Design
Web & eCommerce
We worked hand-in-hand with our partners to define the customer journey and elevate each of the key touch-points within the category.
We worked hand-in-hand with our partners to define the customer journey and elevate each of the key touch-points within the category.
We worked hand-in-hand with our partners to define the customer journey and elevate each of the key touch-points within the category.
We worked hand-in-hand with our partners to define the customer journey and elevate each of the key touch-points within the category.
We worked hand-in-hand with our partners to define the customer journey and elevate each of the key touch-points within the category.
We worked hand-in-hand with our partners to define the customer journey and elevate each of the key touch-points within the category.
We worked hand-in-hand with our partners to define the customer journey and elevate each of the key touch-points within the category.
We worked hand-in-hand with our partners to define the customer journey and elevate each of the key touch-points within the category.
We worked hand-in-hand with our partners to define the customer journey and elevate each of the key touch-points within the category.
We worked hand-in-hand with our partners to define the customer journey and elevate each of the key touch-points within the category.
We worked hand-in-hand with our partners to define the customer journey and elevate each of the key touch-points within the category.
We worked hand-in-hand with our partners to define the customer journey and elevate each of the key touch-points within the category.
We worked hand-in-hand with our partners to define the customer journey and elevate each of the key touch-points within the category.
Our team developed an iconic and scaleable premium beauty brand and accompanying design system that was elevated as a best-in-class example for what Premium categories across Amazon could be.
Our team developed an iconic and scaleable premium beauty brand and accompanying design system that was elevated as a best-in-class example for what Premium categories across Amazon could be.
Our team developed an iconic and scaleable premium beauty brand and accompanying design system that was elevated as a best-in-class example for what Premium categories across Amazon could be.
Our team developed an iconic and scaleable premium beauty brand and accompanying design system that was elevated as a best-in-class example for what Premium categories across Amazon could be.
Our team developed an iconic and scaleable premium beauty brand and accompanying design system that was elevated as a best-in-class example for what Premium categories across Amazon could be.
Our team developed an iconic and scaleable premium beauty brand and accompanying design system that was elevated as a best-in-class example for what Premium categories across Amazon could be.
Our team developed an iconic and scaleable premium beauty brand and accompanying design system that was elevated as a best-in-class example for what Premium categories across Amazon could be.
Our team developed an iconic and scaleable premium beauty brand and accompanying design system that was elevated as a best-in-class example for what Premium categories across Amazon could be.
Our team developed an iconic and scaleable premium beauty brand and accompanying design system that was elevated as a best-in-class example for what Premium categories across Amazon could be.
Our team developed an iconic and scaleable premium beauty brand and accompanying design system that was elevated as a best-in-class example for what Premium categories across Amazon could be.
Our team developed an iconic and scaleable premium beauty brand and accompanying design system that was elevated as a best-in-class example for what Premium categories across Amazon could be.
Our team developed an iconic and scaleable premium beauty brand and accompanying design system that was elevated as a best-in-class example for what Premium categories across Amazon could be.
Our team developed an iconic and scaleable premium beauty brand and accompanying design system that was elevated as a best-in-class example for what Premium categories across Amazon could be.
Our team developed an iconic and scaleable premium beauty brand and accompanying design system that was elevated as a best-in-class example for what Premium categories across Amazon could be.
